Lead BI Developer

Role Description

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to:

• Uncover meaningful trends
• Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance
• Challenge the team with insights they aren't currently seeing

This is NOT a role for someone who wants to build dashboards and hand them off; it's for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Qualifications

• Expert SQL & Comfortable with Unstructured Complex Data
• Reporting Ownership & Data Literacy
• Performance Marketing Optimization
• Advanced LookML Development (or equivalent in Power BI / Tableau)
• Curiosity & Business Depth

Requirements

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
• Experience owning reporting end-to-end, from pipeline to dashboard.
• Ability to work with messy, complex, third-party data.
• Experience partnering closely with business teams to uncover meaningful trends and connect data work to decisions.

Outcomes (Performance Expectations)

• 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, identifying discrepancies, redundancies, and inconsistencies across existing dashboards.
• 60 Days in: Bridging business context and data understanding by articulating how assigned verticals make money and what the key performance levers are.
• 90 Days in: Dashboard standardization is in execution and a clear roadmap exists for trusted data sources.
• 6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite.
• Year 1: Trusted technical owner for assigned verticals end-to-end, with complete reporting standardization and consistent retrospective analysis.

Competencies

• Analytical Rigor
• Reporting Ownership
• Business Acumen
• Communication
• Proactive Ownership
• Collaboration
• Curiosity & Growth

Benefits

• Base salary is set according to market rates for the nearest major metro.
• Compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
• Future increases will be based on company and personal performance, not annual cost of living adjustments.

Company Description

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.