Portfolio Analytics & Strategy Analyst Senior - Marketing & Customer Analytics

Portfolio Analytics & Strategy Analyst SeniorAt PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Portfolio Analytics & Strategy Analyst Senior within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Cleveland, OH, Wilmington, DE, Chicago, IL or Tysons Corner or Vienna, VA.Key Responsibilities:Lead analytics and execution support for direct marketing campaigns across Unsecured Installment Loans (UIL) and other consumer lending products.Develop audience targeting strategies and optimize campaign performance using customer data and models.Design and evaluate marketing tests, including A/B testing and champion/challenger strategies, to identify opportunities for improved customer growth.Analyze campaign results and provide actionable recommendations to Marketing and Business stakeholders.Translate complex analytical findings into clear, concise insights and recommendations for senior leadership.Partner with cross-functional teams to support campaign execution, measurement, reporting, and marketing enhancements.Create and maintain performance dashboards, campaign reporting frameworks, and data definitions to support informed business decisions.Preferred skills and experience:Banking and Lending product knowledge.Intermediate to Advanced Proficiency in Python and Excel.Experience building reports, dashboards, and visualizations in Tableau.Strong analytical, problem-solving, and stakeholder management capabilities.Excellent verbal and written communication skills.PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.