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Lead Instructor: AI-Enabled Product Marketing Manager

$11.5k - $15.5k

General Assembly

Lead Instructor: AI-Enabled Product Marketing Manager U.S. Remote Client: Confidential – Customer Success Reskilling Location: Remote (Must work West Coast / Pacific Time hours) Duration: 2 Weeks (Starting Mid-June) Commitment: Roughly 30 hours per week Compensation: $11,500 - $15,500 (Estimated lump sum payment for one 60‑hour program) About the Engagement General Assembly is delivering an intensive reskilling program that transitions experienced Customer Success and Account Management professionals into AI‑Enabled Product Marketing Manager roles. As the Lead Instructor you will guide learners in positioning, messaging, and launch strategy for enterprise AI offerings, helping them bridge the gap from relationship management to strategic product marketing. What You’ll Do Lead Live Instruction: Deliver high‑energy, synchronous remote lectures on PMM fundamentals, AI positioning frameworks, messaging, and persona development. Facilitate Strategy Workshops: Guide students through hands‑on "build‑along" activities creating messaging frameworks, competitive intelligence reports, and launch strategy documents. Storytelling & Messaging Mentorship: Leverage learners' customer‑facing strengths to craft compelling AI‑driven customer stories and value propositions. Review Market Deliverables: Provide expert, actionable feedback on student projects focused on launch motions and market‑entry activities for AI products. AI Tool Integration: Teach students to use analytics and AI content tools to iterate on messaging and improve marketing efficiency. What You Bring Experience: 7+ years in product marketing, with at least 2+ years of recent experience specifically positioning and launching AI‑powered products at an enterprise scale. Strategic Mastery: Deep expertise in the core PMM disciplines: positioning, messaging, personas, and go‑to‑market launch motions. Teaching Gene: Proven experience coaching, mentoring, or instructing professionals. Ability to translate high‑level marketing strategy into digestible, practical steps for a remote cohort. Tech Fluency: Strong understanding of the Microsoft AI ecosystem (Copilot, Azure AI, and Foundry) and competitive positioning. Credentials: AI‑900 certification required. Pedigree: Experience as a Senior PMM or Director of PMM at a major tech firm is a significant plus. Note on Schedule: This is a high‑intensity, 2‑week engagement starting in mid‑June. The instructor must be fully available for 30 hours per week and operate on Pacific Time (PT) business hours to align with the learner cohort. Equal Employment Opportunity: As set forth in General Assembly’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr General Assembly

Vacancy posted 1 day ago
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