Principal Content Strategist

JOB LEVEL
P50
EMPLOYEE ROLE
Individual Contributor

We are seeking a Principal Content Strategist on the Community Marketing team to lead high-impact, community driven marketing content strategy and execution that fuels online sharing, creator conversations, and perception shifts across full-funnel, cross-platform campaigns. This senior-level individual contributor will own a defined portfolio of content focused on key product value propositions, real-world workflows, and use cases aligned to product and GTM priorities to drive meaningful conversations across target online communities.

Beyond campaign execution, this role will evolve and optimize the operating systems that power community content at scale. You will elevate the voice of the community into strategic decision-making, strengthen agency partnerships, and drive continuous improvement across how content is planned, produced, and measured.

You will act as both strategic architect and hands-on producer, shaping scalable content programs that deepen community engagement and translate content interaction into active product use.

What You'll Do

Portfolio & Strategic Ownership

• Own a defined portfolio of community content workstreams aligned to business, product, and GTM priorities.
• Translate strategic objectives and product value propositions into scalable full-funnel community marketing content that drives sharing, conversation, and perception shifts within key online creator communities.
• Design community content programs that intentionally connect product workflows and value propositions to culturally relevant creator conversations.
• Plan and implement cross-platform, always-on and launch campaigns that elevate key messages and drive measurable engagement and sentiment.
• Represent community content strategy in cross-functional planning forums and influence narrative alignment across marketing teams.

Content Systems & Scale

• Evaluate and evolve existing community content operating frameworks to increase velocity, scalability, and clarity across campaigns.
• Standardize and modernize briefing processes for creators and community members to support higher-volume output.
• Develop and refine playbooks, templates, and workflow systems adopted across community marketing.
• Drive continuous improvement in production workflows, finding opportunities to increase efficiency and quality.
• Lead and optimize relationships with external agency partners (paid amplification and video production), defining scopes of work and performance expectations to improve throughput and impact.

Voice of the Community & Strategic Influence

• Establish structured feedback loops that synthesize creator and community sentiment across campaigns on a weekly basis.
• Translate qualitative insights and performance data into actionable recommendations that influence messaging, positioning, and GTM priorities.
• Serve as a strategic connector between community signals and broader marketing decision-making.
• Elevate the voice of the community to inform messaging, positioning, and marketing narratives that resonate within target online communities.

Performance & Optimization

• Define Key performance and success metrics across awareness, engagement, and product usage stages.
• Drive paid media campaigns, manage agency relationship, and leverage findings to inform future optimizations.
• Analyze quantitative and qualitative performance data to optimize campaign and content effectiveness.
• Drive measurable improvements in engagement, sentiment, and product adoption through structured testing and iteration.
• Strengthen insight into content performance through standardized reporting frameworks.

What You'll Need to Succeed

• 10+ years of experience in marketing, integrated content strategy, community marketing, or media strategy for creators or artists.
• Strong understanding of how online communities, platform algorithms, and content formats influence sharing behavior and conversation dynamics.
• Proven success owning full-funnel content portfolios tied to measurable engagement outcomes.
• Demonstrated experience scaling high-volume content programs within complex, matrixed organizations.
• Experience evolving content systems, workflows, and operational frameworks to increase output and efficiency.
• Strong track record managing agency partners and improving performance and production output.
• Expertise in using community driven content to inspire action and deepen product engagement.
• Deep understanding of creator ecosystems, platforms, and authentic community storytelling.
• Ability to operate independently at senior altitude, influence collaborators, and drive initiatives cross-functionally.
• BA/BS Degree preferred OR 10 years of marketing experience OR equivalent practical experience.

Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $140,100 -- $261,150 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

‌

In California, the pay range for this position is $180,300 - $261,150 │ In New York, the pay range for this position is $180,300 - $261,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .