Principal Content Strategist

Overview We are seeking a Senior Content Strategist who will set the standard for content creation across worldwide education programs at Adobe. The role focuses on curriculum design, video‑first learning, AI‑enabled content operations, and strategic leadership across the learning function. Responsibilities Define the strategic direction for content and manage the complete curriculum approach for Student Learning programs. Define structure, order, and scale of learning for students, faculty, and professionals in creative, marketing, and business domains. Set benchmarks for video‑first learning: production quality, instructional approach, storytelling, and learner engagement. Develop and govern curriculum frameworks, editorial standards, and content standards that build consistency across teams. Apply ADDIE, SAM, backwards design, and other instructional development methodologies. Translate AI and Creative Cloud evolution into curriculum that keeps learners up to date. Develop and lead video learning: write and review scripts, craft narrative structure, set bar for on‑screen clarity and efficiency. Provide expert feedback on pacing, production quality, and learner impact across a high volume of content. Translate complex Adobe product workflows into video experiences that build job‑relevant skills at scale. Architect AI‑enabled content operations: evaluate and implement workflows using advanced technology for scripting, production, and iteration. Establish governance standards for AI usage within the content team. Lead across the organization: serve as a senior voice on learning strategy and influence how Adobe thinks about education at scale. Recruit, lead, and support knowledge specialists and outside contributors, providing feedback to improve their work. Partner with program management and production leadership; remove blockers and drive execution across complex, multi‑workstream programs. Represent the learning function with collaborators and leadership; communicate strategy and progress clearly and confidently. Qualifications 10+ years of experience in instructional design and curriculum development, with senior or principal level scope. Portfolio demonstrating strategic curriculum leadership across varied audiences. Hands‑on experience leading video‑based learning production at scale (scripting, guiding production teams, storytelling). Experience developing and managing content standards, style guides, and curriculum frameworks adopted across teams. Hands‑on expertise with Adobe Creative Cloud (Premiere Pro, Photoshop, Express, Firefly). Curiosity about AI‑powered features in Firefly, Express, Premiere Pro, and the broader CC ecosystem. Strong working knowledge of Adobe tools and ability to guide subject matter experts and external contributors at a senior level. Sophisticated approach to AI tools in content creation and judgment to use them appropriately. Comfortable in a fast‑paced setting with shifting tools and learner expectations; able to make well‑informed strategic decisions quickly. Executive‑level communication skills, written and verbal, with ability to represent learning strategy to senior collaborators. Why This Role Matters Adobe’s education programs engage learners worldwide. This role defines the quality of teaching and learning experiences, ensuring that quality educational content drives creative and professional growth across all audiences. Equal Employment Opportunity Adobe is an Equal Employment Opportunity employer. We do not discriminate based on gender, race, color, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. #J-18808-Ljbffr Adobe