Paid Social Media Manager

Overview The Paid Social Media Manager role is a key function responsible for the oversight, growth, and delivery of digital media buys. These media platforms include Paid Social (Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys (programmatic display, digital-out-of-home (DOOH), digital audio or connected TV) and Paid Search. This individual must be fluent in campaign management and should have an understanding of the full marketing funnel. S/he will be deployed on specific strategic accounts to deliver outstanding results for our clients and will also be responsible for communicating these results to our internal partners and clients. Responsibilities Campaign Setup: Work in platform to configure campaigns - set up budgets, targeting, creative, and run dates; Validate budgets against allocated POs; Partner with ad ops to install and configure pixels to track events and create remarketing audiences; Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals; Deliver a seamless client onboarding experience for new accounts; Write ad copy as needed to align with platform specifications and best practices Campaign Optimization: Monitor ongoing performance to identify areas of opportunity; Adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.; Track spend to ensure pace aligns with campaign goals. Adjust as needed to ensure the media paces appropriately; Communicate with internal teammates to ensure ongoing campaign performance and updates are understood Campaign Reporting: Empower the Client Management Teams with updates and performance details; Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media; Demonstrate media expertise in how data is understood and information synthesized to articulate a data story; Communicate campaign insights and recommendations - these will help elevate the discussion around this media in the conversation with clients Drive standards into delivery and the team: Establish and document key information about accounts and setups and ensure information is accurate and updated as needed; Establish and deliver against agreed-upon procedures to enable scale; Monitor queue of work to ensure SLAs are met on assigned accounts Requirements Key Skills: Ability to leverage AI for efficiency improvements or client experience enhancements; Expert knowledge of Paid Social Media Strategies across platforms like Facebook, Twitter, Snapchat, TikTok and LinkedIn; Advanced understanding of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, TikTok etc.); Knowledge and use of collaboration tools like JIRA, Confluence, etc. Education and Experience: 3-5 years of experience in Marketing roles; 2+ years of experience in Meta Ads, TikTok Ads, LinkedIn Ads, etc.; Bachelor"s degree in Business, Communications, or Marketing Soft Skills: Thirst for knowledge and openness to learn; Process driven and scale oriented; Skilled oral and written communicator with the ability to work with distributed teams to drive results Preferred Qualifications: Familiarity with recruitment marketing and/or talent attraction is a huge plus; Extremely detail-oriented and able to manage multiple projects concurrently; Values building and growing relationships. Skilled at teaching and growing teammates Why join us? At Recruitics, you\'ll have the opportunity to take full ownership of design within a cutting-edge team focused on leveraging AI and data to transform the recruitment marketing landscape. You\'ll be joining a creative and collaborative environment where your work will directly impact our clients\' success and you will have opportunities for career growth, professional development, and continuous learning. What we offer Competitive salaries with growth incentives Comprehensive health, dental, and vision insurance #AnywhereAugust - We support remote work experiences to expand perspectives and personal growth 15 Vacation Days, 5 Flex Days, 5 Sick Days, and remote work options year-round Fully paid parental leave for both parents Summer Fridays from Memorial Day to Labor Day Winter Recess between Christmas and New Years Commuter and Parking Benefits through Wage Works Eligible to contribute to your 401(K) Retirement Plan after six (6) months of employment Employee Assistance Programs to support your day to day Location This role is hybrid in one of our locations Office Locations: New York City | Lafayette,CA | Chicago | Connecticut Compensation Base Salary: $70,000 - $90,000 (commensurate with experience) Equal Opportunity and Accessible Workplace Recruitics is an equal-opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law. We are committed to creating an inclusive and accessible process for all individuals. If you require any accommodations during the application or interview process due to a disability, please let us know. We will work with you to ensure your needs are met in a timely and respectful manner Applicants must be at least 18 years old to apply. At Recruitics, protecting our talent community-candidates, clients, and partners-is always a top priority. As you navigate your application journey, please keep these tips in mind to stay safe: We\'ll never ask you to pay for anything-that includes applications, interviews, background checks, or equipment. We only communicate via official email addresses ending in @ recruitics.com -never from Gmail or suspicious lookalikes. We do not request personal financial information such as bank details, credit card numbers, or wire transfers. If something feels off or doesn\'t seem right, pause and contact us directly at View email address on click.appcast.io . We\'re thrilled you\'re interested in working with us. Just make sure it\'s really us you\'re talking to. Stay sharp-and stay safe. #J-18808-Ljbffr Recruitics Careers