Senior Program Manager, AWS Marketing Builder Enablement

Description AWS Marketing is seeking a Senior Program Manager to lead builder enablement programs within Marketing Strategy, Operations & Enablement (MSOE). In this role, you will serve as the strategic lead for cross-functional programs that develop and empower AWS Marketing builders - including early career talent, people managers, and the broader marketing population - to grow, deliver results, and enable their teams. You will develop and execute program strategy as the single-threaded owner of three flagship programs: the Early Career Talent (ECT) program, Inside AWS Marketing Spotlight Series (IAMSS), and AWS Marketing Manager Central. These programs share knowledge globally and create experiences that raise the bar for builders at every level. The ideal candidate is a seasoned program leader who thrives in ambiguity, earns trust across organizational boundaries, and leverages qualitative and quantitative data to continuously evolve programs. You think big about strategy, dive deep into execution, and communicate with clarity and confidence to senior leaders. Key job responsibilities Early Career Talent (ECT) Program (~60%) ● Lead the ECT program end-to-end - developing and executing the experience strategy for interns and their managers from post-offer acceptance through offboarding. ● Drive manager enablement across the full lifecycle: preparation, onboarding, intern project planning, performance management resources, and serving as the central point of contact to unblock success. ● Design and deliver intern programming - including pre-Day One communications, org-specific onboarding, skill-building sessions, Ask Me Anythings, and lunch-and-learns - that provides an expansive, diversified experience. ● Inspect program quality through surveys, focus groups, and 1:1 mechanisms; identify and act on improvement opportunities. ● Own year-round program strategy, including postmortems, operating plans, and experience strategy documents that codify execution and think big about amplifying impact. ● Build and execute a brand strategy for the ECT program to improve awareness and engagement across AWS Marketing, including among the Marketing Leadership Team (MLT). ● Lead the ECT Tiger Team with cross-functional partners (AUTA, PXT, Finance, Talent Acquisition, WFP) - owning agendas, tracking milestones, and driving accountability. Inside AWS Marketing Spotlight Series (~20%) ● Own the IAMSS program strategy and vision, including the content calendar, themes, and tenets grounding each session. ● Partner with the CMO's Communications team to prioritize topics; identify and recruit speakers, serving as the final decision maker on content and program direction. ● Develop promotion mechanisms to drive attendance and prime the funnel for future sessions. ● Inspect attendee feedback and evolve the series format and strategy accordingly. AWS Marketing Manager Central (~20%) ● Own the Manager Central Quick app, including quarterly content refreshes to keep action items and timelines current. ● Maintain a 2-3 day SLA on responding to manager feedback submitted through the app. ● Partner with PXT bimonthly to review feedback, make go/no-go decisions, and incorporate approved inputs into the manager enablement strategy roadmap. ● Inspect performance via feedback trends and app analytics (unique visitors, engagement patterns) to identify improvement opportunities. Basic Qualifications - 5+ years of program or project management experience - Experience using data and metrics to determine and drive improvements - Experience owning program strategy, end to end delivery, and communicating results to senior leadership Preferred Qualifications - 2+ years of driving process improvements experience - Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design or related field - Knowledge of general AI tools - Experience designing, implementing, and scaling upskilling, apprenticeship, or workforce development programs across large-scale operations or corporate environments, including forecasting workforce needs and leveraging analytics to drive program decisions Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at . USA, NY, New York - 127,200.00 - 185,000.00 USD annually USA, VA, Arlington - 115,600.00 - 160,000.00 USD annually USA, WA, Seattle - 115,600.00 - 160,000.00 USD annually