Paid Media Coordinator

Associate Paid Media Strategist

Praytell is a creative communications agency made up of strategic minds, spirited hearts and people with a strong instinctive recoil from anything remotely boring. We create culture-driven, integrated work that earns attention, sparks conversation and makes people… well, give a shit. But more than that, we're a team of curious builders, thoughtful challengers and collaborative problem-solvers who believe the best work starts with a simple question: what if we?

What if we pushed the idea further? Solved the problem differently? Built something better?

Our work moves fast, evolves constantly and rarely fits neatly inside a box - which is exactly how we like it. The people who thrive here ask questions, chase ideas, spot opportunities and care enough to go beyond the brief. They don't wait for a perfect roadmap or a tap on the shoulder - they're energized by figuring things out, making things better and helping shape what comes next.

We hold ourselves to a high bar, but we're not pretending to be a perfect agency filled with perfect people doing perfect work 100% of the time. We're humans. Sometimes the work runs late. Sometimes the process is still being built. Sometimes there isn't a policy, playbook or perfect answer for every little thing. What we do have is a genuine commitment to getting better - evolving how we work, support our people and build the kind of agency we want to be, together.

So that's our promise to you. If curiosity drives you, ownership excites you and "what if we?" feels more like a life mantra than a question - we'd love to hear from you.

The Opportunity

As an Associate Paid Media Strategist (our equivalent of a Paid Media Coordinator), you will be:

• Building, managing and optimizing paid media campaigns across Facebook and Instagram, with additional experience across platforms such as LinkedIn, X/Twitter, TikTok, YouTube and Reddit
• Researching target audiences to inform targeting strategies while generating insights and recommendations that guide creative and content development
• Delivering campaign performance reports that translate data into meaningful analysis, key learnings and actionable recommendations to drive future growth and optimization
• Creating and presenting paid media plans for Praytell clients, including detailed audience targeting strategies, ad products, creative formats, budgets and timelines
• Staying up to date on the latest platform trends, paid products and emerging features, serving as a paid media subject matter expert for clients and internal teams
• Recommending best practices across paid media channels, while identifying A/B testing opportunities and other performance optimization strategies
• Supporting day-to-day account operations by taking client meeting notes, maintaining media plan trackers and managing budget trackers to ensure accurate billing and pacing against client spend

What You Bring

• You have at least 1 year of media buying experience and/or equivalent experience through relevant coursework or training in advertising, paid media or digital marketing. You bring some hands-on paid media campaign management experience to the table, particularly within Facebook Business Manager.
• You know your way around Excel and/or Google Sheets, with a strong understanding of basic formulas, pivot tables and data analysis - and you're able to translate data into clear, actionable insights.
• You have experience presenting work in a professional setting and are comfortable collaborating cross-functionally with account, creative, strategy and project management teams, as well as interfacing with clients.
• You're naturally curious and proactive about staying up to date on platform updates, new ad products and emerging trends across the paid and social landscape.

Compensation, Benefits & Perks

Beyond the role itself, we've built a place that really shows up for its people - and that comes through in how we think about benefits and the overall employee experience. We offer a robust benefits package designed to support your health, wellbeing, growth, future self and life outside of work.

• Salary: $50,000 - $65,000 (This range reflects the minimum and maximum compensation for the role. We typically make offers within the 25th to 75th percentiles of the range and do not exceed the listed maximum. Final offers are based on experience, skills and qualifications.)
• Comprehensive Health Care
• Employee Stock Ownership Plan (ESOP)
• 401(k) with Company Match
• Flexible Time Off (FTO)
• 18 Company Holidays
• Flex Fridays
• PrayCare Wellness Stipend & Rebalance Day
• Employee Assistance Program (EAP)
• Paid Parental Leave & Fertility Support
• Training, Learning & Team Building Programs
• Camp Praytell
• Employee Resource Groups (ERGs)
• And More!

Interview Process

Please note that due to the high volume of applications we receive, while we're incredibly grateful for your interest, we're not able to respond to every application individually. We'll be in touch with candidates we're moving forward with. We know how tough it can be to wait and wonder, especially in today's job market, so in the spirit of transparency, if you don't hear from us within 10 business days, it means we've moved forward with other candidates for this role. We truly appreciate the time, energy and care you put into applying, and we'll keep your application on file for future opportunities.

Our interview process typically takes 4-6 weeks, and here's what you can expect along the way:

• Submit Application (Before applying, please review the location requirements for this role. Unfortunately, candidates who do not meet the location requirement will not be considered.)
• Phone Screen w/ Head of Talent (30 Mins)
• Team Interview (30 Mins - 1 Hour)
• Leadership Interview (30 Mins)
• TBD: Short, Client-Agnostic Take-Home Test (Paid via Electronic Gift Card)
• Offer (Target Start Date: May 2026)

Who We Are

We are an equal opportunity employer. We welcome all people and do not discriminate - period. All qualified applicants will receive consideration for employment in accordance with federal, state and local laws. We prohibit workplace harassment and discrimination of any kind and are committed to building an inclusive workplace in every location where we operate.