VP of Marketing, Brand & Fan Growth
Gondola
- Vice President, Marketing & Communications##-### @vegasdesertdogsPosted on 5/19/2026-Full-time## Job Description\*\*Las Vegas Desert Dogs\*\*# Vice President, Marketing & CommunicationsLas Vegas Lacrosse LLC (Las Vegas · NV)Department: MarketingReports to: Chief Business OfficerDate: May 19, 2026The Las Vegas Desert Dogs are entering their fourth season in the National Lacrosse League (NLL) and have quickly emerged as one of the fastest-growing brands in professional sports. Co-owned by Wayne Gretzky, Dustin Johnson, Steve Nash, and Joe Tsai, the organization plays home games at Lee's Family Forum in Henderson, Nevada.The **Vice President, Marketing & Communications** will serve as the architect of the Desert Dogs brand and fan growth engine - overseeing marketing strategy, communications, content, creative, digital media, and customer lifecycle marketing across the organization.This executive leadership role is responsible for driving awareness, revenue, fan acquisition, retention, and brand affinity by creating a fully integrated marketing ecosystem that converts prospects into passionate lifelong fans. The role will oversee the entire customer journey, from first touch and lead generation through purchase, retention, upsell, and advocacy - utilizing HubSpot CRM, lifecycle automation, paid media, data analytics, and personalized fan engagement strategies.The ideal candidate is both a strategic brand builder and an aggressive revenue marketer, someone capable of elevating the Desert Dogs' position in the Las Vegas market while building a modern, high-performance marketing operation rooted in creativity, accountability, innovation, and measurable results.Success in this role will be measured through ticket revenue growth, database expansion, fan retention, brand engagement, earned media impact, campaign ROI, and the continued growth of the Desert Dogs throughout Las Vegas, North America, and the global lacrosse landscape.# JOB DESCRIPTION - WHAT YOU WILL DO:Brand, Strategy & Leadership* Lead the organization's overall marketing, communications, content, and brand strategy across all business verticals.* Serve as the strategic leader of the Desert Dogs brand, ensuring consistent voice, positioning, storytelling, and creative execution across all platforms.* Build and lead a best-in-class marketing and communications department centered around innovation, accountability, urgency, creativity, and measurable performance.* Develop and execute integrated marketing campaigns that drive ticket sales, partnerships, merchandise revenue, and fan engagement.* Oversee annual marketing planning, budgeting, campaign strategy, and organizational marketing priorities.Customer Journey, CRM & Fan Growth* Own the organization's full customer lifecycle strategy - from lead generation and fan acquisition through retention, loyalty, upsell, and re-engagement.* Lead all CRM and lifecycle marketing initiatives utilizing HubSpot, including segmentation, lead scoring, automation workflows, nurture campaigns, database growth, and fan communication strategy.* Develop personalized fan journeys across email, SMS, paid media, retargeting, website engagement, and digital touchpoints designed to maximize conversion and lifetime value.* Build scalable lead generation systems that support ticket sales, premium sales, group sales, partnerships, youth lacrosse initiatives, and community engagement programs.* Partner closely with ticketing leadership to optimize lead flow, conversion funnels, sales enablement, and marketing attribution.Digital Marketing & Paid Media* Lead all paid media strategy and digital advertising initiatives across Meta, Google Ads, YouTube, Connected TV, programmatic display, SEM, paid social, and emerging platforms.* Oversee Connected TV advertising campaigns through MNTN and comparable media buying platforms.* Manage media planning, audience targeting, attribution modeling, budget allocation, and campaign optimization to maximize return on ad spend.* Oversee digital infrastructure supporting campaign performance including landing pages, website marketing integrations, conversion funnels, tracking systems, and analytics.* Utilize data, analytics, and consumer insights to continuously optimize marketing effectiveness and customer acquisition performance.Communications, Content & Media* Lead all public relations, communications, media relations, executive communications, and crisis communications efforts.* Oversee the organization's content strategy across social media, video, photography, digital platforms, and creative services.* Ensure all fan-facing messaging remains timely, coordinated, compelling, and aligned across departments and platforms.* Oversee the organization's FOX5 advertising and media partnership strategy across linear, digital, and promotional inventory.* Direct the planning and execution of major brand campaigns, theme nights, promotional initiatives, and tentpole events throughout the season.Analytics, Collaboration & Operations* Oversee marketing analytics, reporting, attribution, and campaign performance measurement across all channels.* Utilize Ripple and other reporting tools to evaluate audience growth, engagement trends, content performance, and campaign effectiveness.* Collaborate closely with ticketing, partnerships, business intelligence, game presentation, merchandise, and community relations teams to ensure full organizational alignment.* Build strong relationships with agencies, vendors, media partners, league partners, and technology providers.* Present strategic insights, campaign performance reports, and growth recommendations to executive leadership regularly.* Perform additional duties and special projects as assigned.# CANDIDATE PROFILE - WHO YOU ARE:* Bachelor's degree in Marketing, Communications, Business, or related field.* 5+ years of progressive leadership experience in marketing, digital media, communications, brand strategy, or fan development.* Proven success building integrated marketing strategies that drive measurable revenue growth, fan acquisition, and brand engagement.* Strong understanding of customer lifecycle marketing, CRM strategy, fan segmentation, and marketing automation.* Experience utilizing HubSpot CRM for lead management, lifecycle marketing, automation workflows, database segmentation, and customer journey optimization.* Strong expertise in paid media strategy, audience targeting, attribution, conversion optimization, and digital performance analytics.* Experience overseeing email marketing, SMS marketing, retargeting, and personalized fan communication strategies.* Experience managing media buying and advertising campaigns across Meta, Google, YouTube, Connected TV, and programmatic platforms.* Strong understanding of content strategy, social media growth, audience development, and digital storytelling.* Experience leading communications, public relations, and executive messaging initiatives.* Exceptional leadership, organizational, communication, and relationship-building skills.* Highly analytical with the ability to turn data into actionable business strategy.* Thrives in fast-paced, high-growth, entrepreneurial environments.* Highly motivated, competitive, collaborative, and solutions-oriented.* Proficiency with Microsoft Office, HubSpot CRM, Google Ads, Meta Ads Manager, Ripple, MNTN, analytics platforms, and modern marketing technologies.Travel RequirementsMay require occasional travel (<5%), including air travel and overnight stays.Work EnvironmentThis role operates primarily in an office environment and will be expected to attend all home games, community events, league meetings, and organizational functions, including evenings, weekends, and holidays.Job Questions:*We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of
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