Internship - Owned Channel & Commerce (Web/Email) (Spring 2027)

Universal Destinations & Experiences Internship Program

The OCC (DCXE/DDM) Intern will support the execution and optimization of digital marketing and customer engagement campaigns across owned channels (email, web, and mobile app). The role provides hands-on experience in campaign planning and operations, performance analysis, and cross-functional collaboration. Through real-world projects and mentorship, the intern will build foundational skills in data-driven marketing, customer journeys, and industry best practices. The internship offers exposure to enterprise-scale marketing efforts and helps develop strong professional and communication skills. The intern will gain hands-on experience in digital marketing and customer engagement, including how campaigns are planned, executed, and optimized across channels. They will build foundational skills in marketing operations, data analysis, and cross-functional collaboration while learning best practices for performance and compliance, supported by real-world project exposure and mentorship.

Major Responsibilities:

• Execution and optimization of digital marketing and customer engagement campaigns across channels which may include email, web, and mobile app.
• Assisting with campaign setup and deployment
• Analyzing performance
• Documenting processes
• Collaborating with cross-functional teams.
• Contribute to customer journey initiatives
• Support projects focused on guest acquisition, engagement, and conversion.

Minimum Qualifications:

• In pursuit of an Associate, Bachelor or Graduate degree at an Accredited Institution with current class standing of senior or above.
• Minimum cumulative 2.8 GPA is required.
• A transcript is required upon application.
• Strong organizational and communication skills with attention to detail, basic proficiency in Excel and PowerPoint, and the ability to manage multiple priorities in a fast-paced environment.
• Academic or project-based experience in marketing, business, communications, or data analytics, with exposure to digital marketing or customer engagement concepts (e.g., email marketing, CRM, or customer journeys).
• Familiarity with marketing tools (e.g., Salesforce or similar platforms)
• Basic understanding of data analysis, campaign execution, and performance reporting.

Preferred Skills & Knowledge:

• Preferred majors include: Digital Marketing, Marketing, Communications, Advertising, Business Management, Hospitality, PR, or similar

Please note the following:

• This internship will be an in-person experience, based in our Orlando offices.
• Interns must be currently pursuing a degree at an accredited university, and must have a graduation date later than April 2027.
• Universal Orlando does not provide housing. Interns are responsible for their own housing and transportation.
• All of our internships are paid, and you may also qualify for housing financial assistance if applicable. The Recruiter will provide specific eligibility details.

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