Marketing Analyst

Marketing Analyst

The Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing and business data to support strategic decision-making and optimize campaign performance. This role provides actionable insights into customer behavior, lead generation, and return on marketing investments, helping drive data-informed growth across Groundworks' brands and markets.

Duties and Responsibilities

• Proactively monitor Paid Social and Display campaigns to identify red flags, positive/negative trends, areas of opportunities, benchmarks, etc.
• Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, Lifecycle, Customer Experience, and Creative teams.
• Perform in-depth analysis around audiences, attribution, and creatives to drive recommendations that drive ROAS.
• Communicate the effectiveness of new creatives, campaign launches, and optimizations by leveraging internal and external data sources.
• Analyze historical and operational metrics and iterate processes to drive top and bottom-line financial results.
• Develop data layer and pixel implementation for development teams to implement.
• Collaborate with internal data teams by managing the production of reporting, analysis, and report automation.
• It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
• Perform other duties as necessary or assigned.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
• 3+ years of experience in marketing analytics, business intelligence, or related role.
• Strong analytical and quantitative skills with proficiency in Excel and data visualization tools (e.g., Power BI, Tableau, or Google Data Studio).
• Experience working with marketing platforms and CRMs (HubSpot, Salesforce, Google Analytics, etc).
• Ability to interpret data and communicate insights in a clear and actionable way.
• Strong attention to detail and commitment to data accuracy.
• Excellent collaboration, presentation, and communication skills.
• Experience in a multi-location, service-based organization preferred.

Working Conditions

• Full-time position based at Groundworks' corporate office in Irving, TX.
• This role has a salary of $65,000- $85,000. Salary is based on experience.
• Collaborative and dynamic environment working closely with marketing, product, and sales teams.
• Regular business hours with occasional extended hours to support project deadlines or critical initiatives.
• Opportunities for professional development in analytics and marketing technologies.

What We Provide

• Competitive Pay
• Employee Company Ownership Opportunities
• Industry Leading Training Programs
• Leadership Development and Career Growth Tracks
• Comprehensive and Affordable Benefits Package
• Top Workplace with Award Winning Culture