Copywriter

Copywriter – Studio C Creative & Content Strategy Join the Studio C Creative and Content Strategy team as a copywriter, partnering closely with the Art Director to develop and bring ideas to life across social, digital, and omni ecommerce platforms. You will craft compelling, culturally relevant copy that reflects how people talk about, discover, and experience our brands and food today. Responsibilities Partner with the Art Director to lead concept development across high-, mid-, and low-priority projects, including photoshoot creative direction, video storyboards, organic social concepts, sales sizzle scripts, and more. Translate strategy and insights into clear, engaging, platform-relevant messaging. Adapt tone and messaging across brands and platforms while maintaining brand voice consistency. Leverage AI and emerging tools to support idea generation, copy exploration, and rapid iteration across concepts and executions. Optimize copy based on performance data, platform best practices, and evolving trends. Contribute to rapid‑turn content needs. Participate in brainstorms and bring proactive, insight‑driven ideas to the table. Who You Will Work With Associate Director, Creative & Content Strategy; Art Director; Senior Production Designer; Studio C & Test Kitchen teams; Consumer Experience teams across Social, CE, Digital UX, Omni, Digital Shelf, PR, Insights; and Brand teams. Required Qualifications Bachelor's degree in Communications, English, Marketing, or related field. 6+ years of copywriting experience in an agency, brand, or in‑house creative environment. Strong portfolio demonstrating social‑first and digital content writing. Deep understanding of platform‑native voice (TikTok, Instagram, etc.). Ability to flex tone across brands. Strong collaboration skills in fast‑paced, high‑volume environments. Experience in food culture or food brand experience. Experience using AI and emerging tools to support ideation, copy development, and rapid iteration. Nice to Have Familiarity with SEO principles and digital shelf content. Benefits Benefits begin on day one and include medical, dental, short and long‑term disability, AD&D, and life insurance; matching 401(k) plan with immediate vesting; unlimited sick time, paid time off, holiday pay; free access to the fitness center (if in WHQ); on‑site day care; company store; employee donation matches up to $1,500; and employee resource groups. Compensation The target base salary range for this full‑time, salaried position is $109,700–$150,800. Total pay may include other forms of compensation. Compensation and benefits are offered from the first day of employment. Equal Opportunity Statement The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law. #J-18808-Ljbffr Campbell Soup Company