Head of Social Media

About SoFast

If your skills, experience, and qualifications match those in this job overview, do not delay your application.

SoFast is a new, cutting-edge functional beverage: a natural way to fortify yourself and control your appetite. It's developed with Power Brands, the team behind about 3,000 beverage brands for Coca-Cola, PepsiCo, Nestle, and hundreds of startups.

About the role

This is a not a strategy role. We're hiring someone who runs social programs with their own hands, every day.

You'll own SoFast's social media and run every program yourself: building campaigns, scheduling and posting, running paid social on Meta and TikTok, managing creators and influencers, engaging the community and reading the numbers. Our in-house design team produces the content and you tell them what you need. Then you take it live and make it perform.

What you will bring:

• 7+ years of running social programs you designs and launched yourself
• At least one brand you grew from scratch, with numbers to prove it
• CPG, beverage or food experience (strongly preferred)
• Fluency in TikTok, Reels, Shorts and LinkedIn, plus paid social and AI tools
• Speed, self-direction, and weekly reporting on what's working and what you've cut

Who this isn't for: If you've moved past doing the work and now mostly direct others this isn't your role. xhyhwjd We want an operator who still loves being on the keyboard.

What you get:

• $130,000-$170,000 base pay + performance bonus
• Medical, dental and vision
• Paid time off and holidays