SEO/GEO & Content Manager

As our SEO/GEO Content Manager, you’ll own and execute our organic growth engine at a pivotal moment in search. Traditional SEO, Generative Engine Optimization (GEO), and AI-driven search are converging — and we intend to be at the front of that curve. You’ll be responsible for ensuring our brand is discoverable, authoritative, and continuously growing in traffic and business impact across Google, AI-powered search experiences (ChatGPT, Perplexity, Google AI Overviews, Claude, and others), and emerging platforms. This role is a rare opportunity to operate at the very cutting edge of SEO, GEO, and online marketing. The right person will become a world class subject matter expert within 12–18 months. This is an analytical, technical, and highly experimental role. You’ll bring rigor to everything you do, design clean experiments, instrument them well, and let data drive every decision. You’ll work cross-functionally with marketing, product, engineering, and external collaborators to ship fast and learn faster. Good writing skills are also a requirement, though secondary to analytical skills. Please note this is a hybrid role with in-office expectations 2 days/week in our Larkspur, CA office. What you will do: Own technical SEO end-to-end — audit, prioritize, and resolve issues using Ahrefs, Screaming Frog, Google Search Console, log file analysis, and custom tooling Lead our Generative Engine Optimization (GEO)/AI Search strategy - optimize content, structured data, and entity signals so we surface and get cited in ChatGPT, Perplexity, Google AI Overviews, Claude, & other LLM-powered search experiences Design and run a continuous program of SEO and GEO experiments - form hypotheses, instrument tracking, analyze results rigorously, and scale what works Build dashboards and analytical frameworks that connect organic activity to business outcomes — indexing, rankings, CTR, AI citation share, conversions, and revenue Implement on-page SEO — internal linking, schema markup, meta/title optimization, canonicalization, and content structure tuned for both classic search and LLM retrieval Identify and fix indexation problems, crawl issues, broken links, redirect chains, Core Web Vitals regressions, and JavaScript rendering issues Write clear, detailed product requirements and dev tickets; partner with engineering and design to ship SEO/GEO improvements without friction Use AI tools and AI-enabled workflows aggressively to scale audits, content production, keyword/entity research, and competitive analysis — and continuously find new ways to do more with leverage Stay deeply current on Google algorithm updates, LLM retrieval/citation behaviors, and emerging GEO best practices — translate findings into internal playbooks and become the in-house authority Distribute and repurpose content across owned and rented placements (Blog, YouTube, Reddit, LinkedIn, etc.) where it drives measurable organic value We are looking for someone who: Is deeply analytical — fluent in GA4, Google Search Console, and spreadsheets; comfortable working with messy data; SQL or Python a strong plus Is an excellent writer— can write both briefs as well as complete articles and content pieces Has strong technical aptitude — understands how the web works, can read HTML/CSS/JS, reason about rendering and crawlability, and write specs developers respect Brings a relentless can-do attitude — owns problems end-to-end, doesn’t wait to be told, ships, and follows up on impact Has a high learning rate — a diligent student of SEO and GEO algorithms; reads patents, studies SERPs, runs tests, and synthesizes findings into clear, repeatable playbooks Is eager to learn AI tools and AI-enabled scaling techniques — already experimenting with them, and excited to push much further Has 3–5 years of experience in SEO, growth, analytics, or organic marketing roles Has a Bachelor’s or Master’s degree in an analytical field of study Has strong drive to grow — ambitious about becoming a subject matter industry leader in SEO and GEO Is a strong communicator — clear, structured, and adaptable across solo work and cross-functional collaboration Knows how to optimize content that performs for both humans and search/LLM systems, and understands the nuances of platform-native formats Bonus points if you: Have shipped GEO / AI-search experiments and can show measurable lift in AI citations or referral traffic Are an expert user of AI tools, agents, and AI-orchestrated workflows Have experience with log file analysis, custom SEO scripting, or building internal SEO tooling Have a public body of work — a blog, talks, open-source tools, or case studies Why this role is rare: Direct mentorship from a senior leader operating at the cutting edge of SEO, GEO, and online marketing A seat at the table during the most disruptive shift search has seen in 20 years Freedom to experiment, autonomy to own outcomes, and the resources to scale what works A clear path to becoming a recognized industry expert in GEO and AI search In the United States the range is typically a salary of $95,000 to $110,000 + bonus + equity + benefits. The range provided is Shopmonkey’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors. In addition to this base compensation company stock options and benefits as outlined below are included. Why Shopmonkey? Shopmonkey has become an amazing environment where employees feel that they are valued as people, and not just worker bees. To ensure that our team thrives, we invest in the following perks (benefits below are mainly for U.S. based, full-time employees). Other benefits vary upon location outside of the United States, and employment status: Health & Wellness Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date Short term and long term disability Employee assistance program Reimbursement for a personal health and wellness membership Generous parental leave 401(k) available upon hire ✈️ Time Off 11 paid holidays Flexible time off - take the time off you need! Giving Back Matching donations for approved charitable organizations Group volunteer efforts Check out our founder’s story, life page, or hear from real employees about what it’s like to work at Shopmonkey. Join our team of hungry, humble, smart people who love what they do, and change the auto industry by helping every shop thrive. About the Industry The U.S. is the second largest passenger vehicle market with more than 260 million registered passenger vehicles, and the global car repair market is estimated to be worth more than $500B. Shopmonkey aims to change the status quo and enable auto shops to become more efficient and give their customers a more delightful experience. About Shopmonkey Shopmonkey is the leading auto-repair shop software company; it is a cloud-based solution that helps auto-repair shops consolidate tools, save time, and streamline their entire operation onto a simple, easy-to-use platform. Headquartered in Silicon Valley and trusted by more than 3,500+ auto shops across the U.S. and Canada, Shopmonkey aims to change the status quo of the car repair market, estimated to be worth more than $500B. In 2021 Shopmonkey raised a $75 million Series C, supported by top-tier Silicon Valley venture capital firms Bessemer Venture Partners, Index Ventures, Headline, I2BF, and ICONIQ Growth. In 2022, Shopmonkey was named #4 on Forbes' annual ranking of America's Best Startup Employers list (and #1 in Business Products & Software Services). Shopmonkey was once again named as one of America's Best Startup Employers by Forbes in 2023, 2024, and 2026! Shopmonkey is committed to building a diverse and inclusive team. We are looking for team members from all backgrounds that are committed to the Shopmonkey mission. Shopmonkey provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Shopmonkey is committed to the full inclusion of all qualified individuals. In keeping with our our commitment, Shopmonkey will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact our Talent Team at View email address on click.appcast.io. Please note: Shopmonkey will never request sensitive information such as your social security number, bank account information, or other non-publicly available information during the application and interview process. If an applicant is extended an offer of employment, such sensitive information will be requested at that time. Shopmonkey will never ask you to receive and ship packages or goods as part of the interview. Other practices to be on alert for: Contact initiated via unsolicited text message or cold call. Shopmonkey does not follow up with candidates through instant messaging applications. Our Talent Acquisition team only corresponds from email addresses with the domain ‘@Shopmonkey.io’. If a generic email ID ending with Gmail/Yahoo or other domain is used while receiving a job offer or interview call, there is a likelihood of a scammer. 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