Director of Customers Convenience Store Channel

Position Summary The General Manager will lead a sales team, collaborating with cross‑functional partners across Sales, Category Insights, Finance, Operations, Revenue Growth Management, E‑Commerce, Shopper Marketing, and Brand Marketing to drive commercial bakery and center store category revenue and profit growth for Bimbo Bakeries USA and its customers. Key Job Responsibilities Primary contact with customers to partner for success and drive commercial bakery and center store category revenue and profit growth. Co‑author with the Senior Director the Annual Operating Plan (AOP) strategy for each customer, including strategies, tactics, execution, and expected results. Develop and manage sales plans with regular check‑ins, updates, and reporting. Use customer and company insights as the basis for all decisions, defining needs through best‑in‑class analytics, orchestrating implementation, and tracking results. Communicate the Customer Playbook to the Field Selling Team with clear outcomes and actions. Work with each Business Unit to understand marketplace priorities and help develop customer‑marketplace plans. Collaborate with BBU Marketing on customer‑specific brand growth initiatives that drive growth for core brands and customer sub‑commodities. Manage corporate relationships to position BBU as the trusted advisor for all commercial bakery and center store opportunities. Lead the Customer Selling Team, empowering and holding them accountable to act as the “General Managers” of their business. Innovate to resolve strategic differences and achieve win‑win outcomes with customers. Demonstrate passion for continuous learning, applying customer insights, promoting accountability, pursuing speed of action, and cultivating internal and external relationships for shopper marketing programs. Key Behavioral Competencies Strong analytical and communication skills (written, verbal, presentation, interpersonal). Strong negotiation skills and prior negotiation training. Effectiveness in dynamic, complex environments, managing multiple tasks, prioritizing, and driving initiatives to completion. Influence across all levels of organization – upward, downward, and externally, fostering stakeholder relationships to align and achieve strategic goals. Leadership ability with or without direct reports, collaborating with cross‑functional partners. Education and Work History Bachelor’s degree required; Master’s degree preferred. Minimum 10 years of CPG sales, Direct‑Store Delivery (DSD) experience, and convenience store experience required; Dollar Channel experience preferred. Experience in customer management and customer experience preferred. 30‑40% travel required. Proven track record of sales results with a customer. Proven track record of managing teams, including direct and indirect reports. High proficiency in Excel, PowerPoint, syndicated data, and trade promotion management. Travel and Physical Demands 30‑40% travel is required. Physical and mental demands are representative of those necessary to successfully perform this job. Reasonable accommodation may be requested. EEO Statement Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. #J-18808-Ljbffr Bimbo Bakeries USA