Industry Marketing Lead, Media, Entertainment, Sports & Gaming

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU'LL DO

As the Industry Marketing Lead, you will be responsible for developing and executing industry-specific marketing strategies that resonate across Media, Entertainment, Gaming & Sports brands. This role will focus on driving adoption and demonstrating the value of Braze’s platform in helping these brands achieve their marketing objectives. You will work closely with our sales, enablement, content and customer success teams to position Braze as the leading customer engagement solution in these industries.

Key responsibilities:

1. Industry Marketing Strategy:

• Lead the development and execution of a content and communications strategy tailored to this industry
• Collaborate with sales and other industry leads to align Braze’s value proposition with industry-specific marketing objectives and business outcomes
• Develop frameworks and standards that drive consistency, efficiency and quality in all industry storytelling and enablement

1. Content Creation & Campaign Development:

• Create programs that highlight the relevance of Braze for the industries, from white papers and case studies to webinars and thought leadership
• Work with cross-functional stakeholders to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions
• Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to our target customers

1. Relationship Management & Industry Expertise:

• Serve as Braze’s expert on this industry, offering insights and expertise to internal teams and clients
• Train sales teams and facilitate the ongoing exchange of knowledge and best practices
• Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development, ensuring our solutions meet industry needs

WHO YOU ARE

Skills:

• Strategic Thinker: you have a strong ability to develop and execute industry-specific marketing strategies that drive measurable results
• Content Creator: you’re skilled at crafting compelling content and campaigns that resonate with industry audiences and highlight product value
• Industry Expert: you bring deep industry knowledge, with a proven track record of developing effective marketing strategies tailored to specific audiences
• Collaborative Leader: you excel in cross-functional environments and can influence and lead teams across different departments
• Communicator: you have exceptional communication skills, capable of articulating complex ideas simply and effectively to diverse audiences
• Problem Solver: you have a resourceful and analytical mindset, with the ability to navigate ambiguity and drive execution

Qualifications:

• BA/BS degree required; MBA or relevant advanced degree a plus
• 7-10+ years of marketing experience, preferably working with a range of customers at an agency, technology partner or consulting firm. Expertise in the Media, Entertainment, Gaming & Sports industry is essential
• Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment
• Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools
• Experience working with cross-functional teams and managing relationships with key stakeholders

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $114,000 and $171,000/year, with an expected On Target Earnings (OTE) between $133,000 and $200,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

#LI-Hybrid

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.

Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you .

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you

OUR AI-POWERED BRAZE RECRUITMENT PROCESS

At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.

This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.

Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:

• To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.
• To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at View email address on aiapply.co.

Please contact us at View email address on aiapply.co with any questions.To find out more about our hiring process, check out this page.

Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)

Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.

To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at View email address on aiapply.co promptly after applying. Summaries of the most recent bias audit results for such tools are available here .

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.