Director, Marketing Strategy & Performance

Director of Marketing Strategy & Performance

The Director of Marketing Strategy & Performance will lead Marriott International's Marketing Return on Investment (ROI) global program and spearhead high-impact strategic initiatives to build and scale best-in-class marketing performance capabilities. This role is accountable for advancing a rigorous, insight-driven approach to marketing investment decisions that optimize effectiveness, accelerate growth, and strengthen long-term brand value.

This leader will own the vision, design, and execution of Marriott International's marketing measurement framework, including standing up advanced capabilities such as marketing mix modeling (MMM), experimentation, and performance analytics, in partnership with analytics teams. The Director will translate complex data into actionable insights to create data-driven guidance that informs revenue optimization and brand-building strategies. A core expectation of the role is to lead change management and champion these capabilities across the global marketing organization, embedding measurement into planning, investment, and decision-making processes.

The ideal candidate will have experience with marketing and measurement, e.g. A/B testing, media mix models (MMM), as well as a strong business sense, problem solving capabilities, and a willingness to rapidly ramp up on a new way of working. The role is built for a self-starter, quantitative thinker, someone comfortable pushing for structured insights amidst a global and complex organization, and someone excited about building a data-driven marketing organization.

Education and Experience Required:

• 4-year degree from an accredited university in statistics, marketing, business, or related degree
• Seven or more years of experience in marketing, strategy, business consultancy or advisory roles.
• Proven track record of managing and executing multiple strategic projects simultaneously and successfully.
• Strong critical thinking and problem-solving skills.
• Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI, Alteryx, etc.)
• Excellent stakeholder management and interpersonal skills.
• Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently.
• Demonstrated ability to drive and implement change initiatives.

Education and Experience Preferred:

• MBA or other relevant graduate degree (e.g., data science, business analytics)
• Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)

Core Work Activities:

• Lead and oversee marketing performance projects, particularly related to marketing mix models.
• Lead the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities.
• Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution.
• Gain alignment and buy-in from senior stakeholders to secure project initiatives' sponsorship.
• Manage complex stakeholder interactions to drive project success.
• Partner with Analytics and Finance teams and external partners on processes related to marketing measurement.
• Drive change management and lead interpretation/implementation of project initiatives by partnering with Marketing leaders through planning and execution processes.
• Demonstrate strong critical thinking skills in project planning and execution.
• Willingly undertake and excel in challenging projects and initiatives.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.