Marketing Manager, Digital Marketing

We are seeking an experienced Marketing Manager to join our Digital Marketing team. This role will play a key part in translating merchandising priorities into compelling digital marketing initiatives across paid, owned, and organic channels. The ideal candidate is highly collaborative, organized, and creative, with a strong ability to manage projects end-to-end while keeping timelines, messaging, and execution aligned.

Key Responsibilities

• Partner closely with Merchandising teams to understand product strategies, key collections, and promotional priorities across assigned lines of business
• Develop the marketing stories and narratives that bring product collections and promotional initiatives to life across digital marketing channels.
• Develop clear and actionable project briefs for marketing campaigns, collections, and initiatives
• Create and contribute to social content concepts and messaging
• Package and organize creative inputs (messaging, product details, imagery, video footages, and requirements) for creative teams to produce final assets
• Coordinate execution across digital channels including Facebook, Instagram, TikTok, YouTube, SEO, Influencer, Affiliate, paid search, and web
• Ensure campaigns are launched on time and aligned with merchandising and business objectives
• Support post-campaign reporting and insights to inform future initiatives

Qualifications

• 5+ years of experience in digital marketing, marketing management, or a related role
• Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field required
• Proven experience working cross-functionally with merchandising, creative, and marketing teams
• Strong understanding of digital marketing channels, including social, search, SEO, and influencer
• Excellent project management skills with the ability to juggle multiple initiatives simultaneously
• Strong written and verbal communication skills
• Highly organized, detail-oriented, and deadline-driven
• Ability to think strategically while also executing tactically

Preferred Attributes

• Experience promoting product collections or retail initiatives
• Experience using Adobe Creative Suite
• Experienced in social media marketing
• Data-driven mindset with an interest in performance reporting and optimization

About Rooms To Go

Founded in 1991, Rooms To Go set out to change the way people shop for furniture. More than 30 years later and now America's #1 independent furniture retailer, that mission remains the same: make it easy to create a beautiful home by offering stylish, designer-curated rooms of furniture at an exceptional value through a simplified and customer-friendly shopping experience. Rooms To Go operates more than 250 stores across ten states, supported by eight state-of-the-art distribution centers and a growing e-commerce business. With the nation's largest furniture inventory and industry-leading delivery speed, financing options, and product availability, we continue to set the pace for innovation and value.

Driving this success is a team that thrives in a growth-oriented culture. We offer a collaborative, supportive work environment with opportunities to learn, grow, and build a career with a stable and industry-leading company.

Whether you're looking to launch your career or take the next step, it's a great time to join our team-there's always room for you to grow with us!

Rooms To Go Benefits:

• Medical, dental, and vision insurance
• 401(k) with company match
• Associate discounts including furniture
• Company paid life and disability insurance
• Paid time off
• Employee Assistance Program
• Wellness Programs
• And more!

Rooms To Go is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws.

Applicants must be authorized to work in the U.S.