Regional Marketing Manager

Responsibilities

Kforce is immediately seeking an experienced Regional Marketing Manager to remotely support our enterprise networking and cloud solutions customer based in McLean, VA. Summary:As a Regional Marketing Manager, you will be the face of Marketing to the region, driving growth targets development and execution of marketing programs, directly impacting pipeline generation and strengthening our brand in the industry. You will have a demonstrated track record of improving data insights to identify positive outcomes and gaps to drive marketing plans and programs on time, on budget, with measurable results. Duties:

• Partner with Enterprise North East sales leadership and Americas marketing team to execute the field marketing plan that aligns with regional goals and priorities
• Plan and execute strong, data-driven marketing activities and programs to drive pipeline generation and awareness in the region
• Lead promotion of regional marketing programs, including Splunk-led events, regional sponsorships, executive events, hands-on workshops and more, to showcase customer success and demonstrate the value of Splunk to support new customer acquisition and expansion
• Manage the regional calendar and email cadence to ensure optimal engagement and prevent fatigue to enhance success
• Work with Partner marketing and development managers to develop joint marketing plans and campaigns and evaluate the marketing performance
• Collaborate with supporting marketing functions including Americas programs and campaigns, global event marketing, customer marketing and others to build and coordinate overall regional strategy and integrate field programs into buyer's journey

Skills

• 3-5 years of proven experience in field marketing for enterprise software; IT-specific software a plus; BI or SaaS experience a plus

Preferred Qualifications:

• Regional enterprise account market knowledge
• Data driven approach to planning and execution
• Well versed within the different tactics used in the industry to reach and attract our target audience
• Knowledge working with On24, Webex, Salesforce and Tableau (or equivalent tools) to execute integrated demand generation programs and measure their effectiveness
• Candidates located in the Northeast US preferred but not required
• Have end-to-end, hands-on approach to marketing activities and programs
• Budget management experience
• Exceptional teammate and ability to influence others in cross-functional forums
• Track record of delivering marketing results with a strong analytical mindset
• Outstanding written and verbal communication skills and attention to details

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.


We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.


Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.


This job is not eligible for bonuses, incentives or commissions.


Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.


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Kforce is a professional staffing services firm offering Technology and Finance & Accounting jobs with top employers nationwide. We specialize in providing contract, contract-to-hire and direct placement opportunities, with over 50 years of experience in the staffing industry. Kforce offers many consultants comprehensive benefits depending on employment status, including medical, dental, 401(K), life insurance and disability. Our vision is to be "the firm most respected by those we serve."