Design Operations Manager, Web Experience

Job Description

Job Description

Who We Are:

Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more. Our recent Series D funding round brought our total investment to over $320 million, fueling our ambitious vision.

Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 9 million brokerage accounts.

Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet . We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

Alpaca is proudly backed by top-tier global investors, including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Unbound, SBI Group, Derayah Financial, Elefund, and Y Combinator.

Our Team Members:

We're a dynamic team of 380+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!

We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply. About the role

We're looking for a Senior/Lead Web Design Producer to own the continuous improvement of our website end-to-end from within the Brand Design team. Our website is the company's front door: the primary portal and public face for customers, prospects, partners, candidates, and the broader market. This role is responsible for making sure that experience is clear, current, cohesive, and continuously improving for the many different audiences and ICPs who come to the site with different needs, levels of familiarity, and intent.

This is a hybrid role: part project manager, part producer, part hands-on design and content contributor. Reporting to the Director of Design, you'll be the connective tissue between the many teams that feed the site, translating business priorities, brand strategy, product narratives, campaign needs, and user insights into a website experience that works as a unified whole.

As a senior-to-lead individual contributor, you'll operate with a high degree of autonomy and set the standard for how website work gets done. You'll lead through influence, craft, and process rather than direct management. You won't be the sole designer or the sole engineer; you'll be the person who ensures the website consistently gets better, stays current, and delivers on clearly defined objectives. You'll balance two critical responsibilities: connecting the right internal stakeholders, inputs, and workflows, and owning the quality of the end-to-end visitor experience for the diverse audiences the website serves. You'll also be ready to roll up your sleeves on the craft when it counts.

What you'll do

Own the website and keep it current

• Drive continuous improvement of the website and keep it up to date, treating it as a living product rather than a set-and-forget asset.

Refine and elevate inputs

• Fine-tune stakeholder inputs before they ship: sharpen copy, improve information hierarchy and design, and fill quality gaps in whatever way the work requires.
• Uphold and set a consistent bar for brand, voice, accessibility, and visual quality across every page — with the craft ability to make edits directly, not just direct others.

Define, track, and report on outcomes

• Set up quantitative metrics tied to the website's objectives, and build the tracking and reporting cadence that keeps teams honest against them.
• Consistently review and improve SEO, GEO (generative/AI search), and user-funnel performance, and turn findings into prioritized improvements.

Build the infrastructure

• Partner with engineering and other teams to design and develop the tooling and infrastructure behind the site — CMS, Analytics tooling, and supporting systems for blog, support/help content, and related surfaces.

Align teams and messaging

• Bring teams together to shape high-level messaging for design and product updates, so the site tells one coherent story.
• Facilitate the syncs, reviews, and retrospectives that keep cross-functional work moving.

Connect the content ecosystem

• Ensure tight linkage between the website and adjacent content — blog, podcast, and other channels — so traffic, messaging, and discovery flow cleanly to and from the site.

Everything in between

• Take on other tasks as needed to move the website and its objectives forward.

What you'll bring

• 7+ years of experience across web operations, digital project management, design production, or a web producer role — ideally owning a company's public-facing website.
• Strong project-management fluency: intake, prioritization, timelines, stakeholder wrangling, and clear status communication.
• A real craft floor. You can independently execute meaningful design and copy edits to a professional standard — comfortable in the design tooling, able to work within an established design system and brand guidelines, and able to write and refine clear, on-voice web copy. You don't need to be the lead designer, but "I only give feedback" is not enough for this role.
• Data fluency: comfort setting up and reading web/analytics data (e.g., GA4, and similar), and translating it into decisions. This role becomes ceremonial without metrics.
• Working knowledge of SEO and GEO best practices, conversion/funnel optimization, and modern CMS platforms.
• Familiarity with A/B testing, personalization, and QA workflows (brand, accessibility/WCAG, SEO checks pre-launch).
• Technical literacy to collaborate credibly with engineering on tooling and infrastructure decisions.
• Experience with mult-language/multi-region localization projects

Nice to have

• Experience standing up or migrating a CMS and building reusable component/template systems.
• Background spanning content strategy and multi-channel content (blog, podcast, video).

How we'll measure success

• The website is measurably improving on its defined objectives (traffic, funnel conversion, SEO/GEO visibility).
• Content and messaging are consistent and well-linked across the site and adjacent channels.
• The tooling/infrastructure makes shipping web changes faster and more reliable over time.
• The website's craft quality — visual, editorial, and interaction — visibly reflects and elevates the Brand Design standard.

How We Take Care of You:

• Competitive Salary & Stock Options
• Health Benefits
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

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