Senior Product Marketing Manager

Senior Product Marketing Manager

Profitero+ is the leading digital commerce company, trusted by more than 4,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth. Learn more at profitero.com

As the Senior Product Marketing Manager, you will be the architect of our Go-to-Market (GTM) success for your suite of products. You will lead core Product Messaging & Positioning, Sales Enablement, and Competitive Intelligence, while crafting high-impact narratives. You will serve as a strategic partner to the Director of Product Marketing, acting as a trusted leader who will shape the company roadmap and team roadmap. This role sits on the marketing team, requires a high degree of autonomy and the strong ability to influence cross-functional leaders across product, commercial and executive leadership.

What You'll Do

• Own the GTM process: Create, manage, and maintain go-to-market project plans and asset creation, asset libraries, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products, including products early in development with high ambiguity
• Proactively lead collaboration with global product and marketing teams (Content, Events, Demand Gen, Design) acting as the "connective tissue" that ensures product excitement and deep understanding are woven into every client touchpoint.
• Coordinate Market Research with Product to identify customer needs and trends, and collaborate across the organization on Competitive Intelligence, assets, and training.

What You'll Make

• Define the product messaging & positioning strategy for your suite of products and services, creating clear value stories for Profitero+ across both sales tactics (e.g. sales collateral, social, events) and product messaging (e.g. product emails, in-app messaging)
• Lead GTM launch execution, including overall strategy, messaging, internal training/communications. You will be responsible for post-launch optimization and the creation of case studies.
• Act as the primary thought partner for your suite of products collaborating closely with the Director of Product Marketing to create core company narratives for your suite of products including higher level pitch decks, videos, web content, and other broad customer-facing assets

Working with Other Teams

• Partner and collaborate cross-functionally with Product Managers to influence product developments, roadmaps, critical changes, user personas, and strategic customer research.
• Act as the primary communication link, proactively sharing decisions, timelines, blockers, and progress on key initiatives to ensure alignment and transparency with Profitero+ leadership.
• Support Partner Marketing efforts with external companies to coordinate co-marketing initiatives for your product line, including partnered social posts and promotional opportunities.

How You'll Do It

• Ability to navigate ambiguity: you can take a business goal or product concepts and build the strategy or plan required to bring it to market.
• Connecting the Dots: You have a "systems-thinking" mindset and proactively solve problems You see how a product update in one area impacts other products, marketing materials, partner relationships, and total company strategy.
• The "Second-Order" Thinker: You don't just solve the problem in front of you; you build a process so that the problem doesn't happen again. You are constantly looking for ways to make our GTM engine faster, smarter, and more scalable.
• Executive Presence & Influence: You are comfortable presenting and influencing senior leadership. You know how to build consensus across Product, Sales, and Marketing through your partnership oriented approach

Who You Are

• 5–7+ years of professional experience in marketing, with at least 3-4 years in a dedicated product marketing role within a high-growth B2B environment.
• A proven background in B2B marketing, ideally within CPG, eCommerce, or DSaaS.
• Exceptional writing and visual communication skills, with a portfolio that demonstrates sophisticated storytelling and narrative across multiple products.
• Demonstrated experience with presentation design (e.g., PowerPoint/Google Slides).
• Familiarity with marketing and commercial tech stack platforms (e.g., Salesforce, email service providers, and website CMS)

What You're Good At

• A motivated, self-starter who doesn't just execute with minimal supervision but proactively identifies the "next big thing" to tackle, and follows through on those tasks
• Highly organized, detail-oriented, excellent at following through on tasks and reporting out progress to senior stakeholders A great storyteller who can translate complex product or data concepts into clear, compelling narratives for products and portfolios
• Strategically minded—focused on identifying the right tasks/ metrics to impact success and prove it
• You have the executive presence to be the public face of your products and the company you work for.