Social Media Marketing Manager

Empire Medical Training is hiring a Social Media Manager to own our organic presence on Instagram, TikTok, and Facebook. You’ll plan it, create it, post it, and grow it. This is a hands-on creator role, not a scheduler. You live on social, you spot trends before they break, and you can shoot and cut a Reel in an afternoon. You treat the comment section as a place to build an audience, not a chore. You’ll report to the Director of Marketing and work closely with our content, design, and paid media teams but the organic channels are yours to run. If you take a brief and come back with a finished video, not a list of reasons it can’t be done, you’ll thrive here. You’ll help drive awareness and seminar interest for the most respected CME provider in aesthetic medicine. About Empire Medical Training For over 25 years, Empire Medical Training has been a premier CME education provider serving physicians, nurses, and other licensed healthcare professionals. We’re recognized for accredited seminars and certification programs across the United States, and we’ve pioneered training in Aesthetics, Anti-Aging, and Pain Management. Our curriculum spans over 52 hands-on workshops covering techniques like Botox injections, laser treatments, and epidural injections led by a team of highly esteemed medical professionals. Training is delivered through live workshops at hotels nationwide and through accessible online platforms. Our clients are healthcare professionals looking to expand their skills and grow their practices. What You’ll Do Own the organic channels. Run day-to-day strategy, content calendar, posting, and community on Instagram, TikTok, and Facebook. Create short-form video. Shoot it, edit it (CapCut, Canva, or similar), caption it, and publish it — often same-day. Ride trends. Spot trends and platform shifts early and act fast, while keeping the brand credible and professional. Cover the action. Capture workshops and events with behind-the-scenes footage, testimonials, and trend-driven posts. Grow the community. Reply to comments and DMs, build relationships, and turn engagement into followers. Report on what works. Track reach, engagement, saves, and follower growth, and share simple insights on what’s driving results. Stay aligned. Partner with the design and paid media teams so organic and paid feel like one brand. What You Need 2+ years running organic social for a brand, agency, or your own creator account. A real track record of growing accounts , show us the numbers and outcomes, not just follower counts. You shoot and edit your own vertical video and can post same-day without waiting on a producer. Strong hook and caption writing, you know how to stop the scroll. Native, daily familiarity with Instagram, TikTok, and Facebook, including their built-in editors and analytics. “Can-do” energy and tight organization, you keep a content calendar moving without dropping the ball. Nice to Have (Not Required) Experience in healthcare, medical aesthetics, beauty, wellness, or another regulated / considered-purchase category. Bilingual (English / Spanish) a real plus for our South Florida audience. Comfort with paid social (Meta or TikTok Ads Manager), or genuine eagerness to learn it. YouTube and LinkedIn experience. Familiarity with scheduling and analytics tools (Later, Sprout Social, Buffer, GA4) and project tools (Asana, Notion, Monday.com). Influencer / creator partnerships and live-event content production. Awareness of healthcare advertising standards and FTC / platform guidelines. Compensation & Growth Starting salary of $65,000+ , plus performance bonus and a full benefits package. Just as important: this role has real room to grow. As our channels grow, so does your scope. We promote from within and are looking for someone who wants to build something here and grow into a larger role on our marketing team over time. #J-18808-Ljbffr