Sr. Director, Product Marketing, Cookware

Job ID 2023-01654

Marketing/Brand ManagementStamford,Connecticut

Senior Director, Product Marketing – Cookware

Location: Stamford, CT
Reports To: VP, Product Development

Position Summary

We are seeking a strategic, consumer-obsessed, and highly creative Senior Director of Product Marketing for the Cookware category to lead the vision, innovation pipeline, and storytelling strategy for a growing cookware business. This leader will play a critical role in shaping the next generation of cookware products and experiences by identifying consumer trends, developing compelling product stories, and driving differentiated innovation across multiple retail channels and consumer segments.

The ideal candidate is equal parts strategist, storyteller, product visionary, and cross-functional leader — someone who deeply understands how to translate consumer needs into meaningful product innovation and emotionally compelling marketing narratives that drive purchase intent.

This role will partner closely with Marketing, Industrial Design, Engineering, Consumer Insights, Sales, and Global Factory teams to create best-in-class cookware assortments that win both on shelf and online.

Key Responsibilities

• Lead the long-term cookware product and innovation strategy across core, premium, and emerging market segments
• Identify whitespace opportunities, consumer trends, and competitive gaps to drive future product roadmaps
• Develop clear market segmentation strategies and differentiated product positioning across channels, retailers, and consumer targets
• Build compelling product architectures and “good-better-best” strategies aligned with brand and financial objectives
• Drive innovation planning from early concept through commercialization

Consumer Insight & Storytelling

• Translate consumer insights into emotionally compelling product stories and meaningful innovation platforms
• Develop strong value propositions, product narratives, naming strategies, and reasons-to-believe that resonate with target consumers
• Partner with Marketing and Creative teams to ensure cohesive storytelling across packaging, digital content, retail presentations, PDPs, social, and advertising
• Create differentiated storytelling strategies tailored to distinct consumer segments, retail environments, and shopper missions
• Champion a consumer-first mindset throughout the organization

Cross-Functional Product Leadership

• Collaborate closely with Industrial Design, Design Engineering, and Global Factory teams to ensure products deliver both functional performance and premium consumer experiences
• Partner with sourcing and manufacturing teams to align innovation, cost targets, materials, and production feasibility
• Guide development of product features, finishes, materials, and packaging that align with evolving consumer preferences and design trends
• Ensure alignment between product strategy, commercialization timing, retailer priorities, and operational execution
• Partner with Sales teams to develop retailer-specific strategies and compelling sell-in presentations
• Drive differentiated programs for club, mass, department store, specialty, and e-commerce channels
• Support pricing architecture, assortment optimization, and merchandising strategies
• Analyze business performance, market trends, and competitive activity to inform future product decisions
• Mentor and develop a high-performing product marketing team focused on innovation, strategic thinking, and consumer-centric execution
• Foster a culture of collaboration, creativity, accountability, and continuous improvement
• Build strong cross-functional relationships across Stamford and global teams

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Product Design, or related field
• 10+ years of experience in product marketing, brand management, product development, or innovation leadership within consumer products
• Significant experience in cookware, housewares, kitchen appliances, or adjacent consumer goods categories
• Strong strategic marketing and storytelling capabilities with demonstrated success launching consumer products
• Experience leading cross-functional teams from concept through commercialization
• Deep understanding of consumer trends, retail environments, and shopper behavior
• Strong presentation, communication, and influencing skills
• Ability to balance creativity, consumer needs, business objectives, and operational realities

Preferred

• Experience working with global sourcing and manufacturing partners
• Strong understanding of materials, finishes, coatings, and cookware construction technologies
• Experience with premium and opening-price-point product strategies
• Passion for cooking, food culture, kitchen trends, and consumer lifestyle innovation

What Success Looks Like

• Builds a differentiated cookware innovation pipeline grounded in consumer insight and compelling storytelling
• Creates product lines that feel emotionally engaging, strategically positioned, and commercially successful
• Elevates product presentation and storytelling across all consumer touchpoints
• Drives strong collaboration between Product Marketing, Design, Marketing, and Factory teams
• Develops clear segmentation strategies that improve assortment clarity and consumer targeting
• Helps position the organization as a leader in cookware innovation and consumer relevance

Why Join Us

This is an opportunity to lead the future of cookware innovation within a fast-moving, entrepreneurial environment. You will help shape category-defining products, build meaningful consumer connections, and create compelling stories that inspire consumers to cook, gather, and create memories at home.

• Working conditions are normal for a home office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• This position is on-site in the Stamford, CT office Monday - Thursday and remote on Fridays.

What We Offer:

• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• 401k and company match
• EAP & Employee Wellness Programs
• Free Breakfast and Lunch at the Stamford Office