Vice President, U.S. Sales

Cerapedics is a global, commercial-stage orthopedics company that is dedicated to redefining the path to bone repair by healing bones faster and at higher rates, so all patients can get back to living their fullest lives. Bone grafts, including Cerapedics’ products, are used in over four million annual spine, orthopedics, trauma, and interventional procedures worldwide. Cerapedics has two drug-device products approved by the FDA powered by Cerapedics’ proprietary P-15 Osteogenic Cell Binding Peptide: PearlMatrix™ Bone Graft for all major lumbar interbody surgical approaches and i-FACTOR® Bone Graft for single-level anterior cervical discectomy and fusion (ACDF) in the cervical spine. Cerapedics is headquartered in Westminster, Colorado.

OVERVIEW

Healing lives through bone repair – this mission is what inspires us every day. If that is inspiring to you as well, consider joining us as a Vice President, U.S. Sales in our Westminster office.

In this role, you will contribute to our mission through leading a high-performing direct and indirect sales organization and driving Cerapedics' go-to-market strategy across the United States. As a Vice President, U.S. Sales working on the Sales team, you will be empowered through meaningful work and career development to develop and execute commercial strategies that accelerate revenue growth, increase market penetration, and optimize channel performance. A typical day will include- overseeing strategic planning, resource development and team development to ensure organization goals are achieved.

POSITION OBJECTIVES:

Sales Strategy & Execution

• Develop and implement commercial strategies to achieve sales, profitability, product mix, and market share goals.
• Design and refine the sales organization structure, including direct and agent-based models.
• Lead the transformation of channel management, including agent profiles, compensation, and performance expectations.
• Set and optimize quotas, incentive plans, and distribution costs aligned with company objectives.
• Oversee forecasting, territory alignment, budgeting, and resource planning.

Leadership & Talent Development

• Build and lead a high-performing, mission-driven sales team with a strong culture of accountability, customer focus, and compliance.
• Act as an example to the organization of customer focus through engagement with distributors, surgeons, and hospitals.
• Attract, retain, and develop top sales talent across both direct and indirect channels.
• Serve as a coach and mentor to sales leaders, promoting a results-oriented and customer-focused culture.
• Lead change management initiatives to support the continued commercial evolution.

Operational Excellence

• Drive monthly, quarterly, and annual cadence to monitor and manage sales performance metrics, budgets, and expenses.
• Collaborate cross-functionally with Marketing, Medical Affairs, Operations, and other functions to ensure commercial alignment and ecosystem effectiveness.
• Drive customer feedback in to all aspects of the organizational DNA to ensure the company connects with the market
• Lead the ongoing development of compensation and training programs to maintain a competitive edge.
• Ensure adherence to regulatory requirements and company policies, including HIPAA compliance.

Cross-Functional Collaboration & Influence

• Build strong, trust-based relationships across the organization to ensure alignment on sales strategy, product priorities, and market messaging.
• Act as a strategic partner to Marketing, Medical Affairs, Product Development, and Operations to ensure sales efforts are fully integrated with broader company goals.
• Effectively influence stakeholders at all levels through transparent communication, shared problem-solving, and a collaborative approach to driving results.

Expected Outcomes

• Build and lead a cohesive, high-performing sales team—both direct and indirect—with clear roles, responsibilities, and shared goals that trusts and feels tightly connected with the entire organization.
• Implement scalable sales tools, training programs, and performance metrics that enhance execution and allows the organization to have a clear understanding of priorities and actions.
• Deliver sustained, measurable revenue growth in alignment with the company’s annual operating plan.

POSITION REQUIREMENTS:

Industry Knowledge

• Deep experience in spine, biologics, orthopedics, or related procedural-based medical device markets.
• Experience leading a significant commercial organization, business unit, region, or national sales function with accountability for revenue growth and talent development.

Leadership & Performance

• Success building, developing, and leading results-focused teams with a strong performance culture – and the ability to be coached through the process.
• Demonstrated success leading multi-level sales organizations, including experience developing sales leaders and managing through organizational growth and change.
• Proven ability to execute a sales cadence (leveraging sales analytics) and then articulate both the plan – and needs – to executive leadership to allow the organization to do all needed to exceed goals.
• Proven experience launching new products and driving customer demand in a complex sales environment.
• Experience leveraging clinical and economic evidence to support commercial adoption of medical technologies.
• Proven experience initiating and driving successful organizational change initiatives to positively impact an organization
• Track record of leading both direct sales teams and independent agents/distributors, preferably in a hybrid model.
• Expertise in optimizing channel effectiveness, managing change, and scaling commercial infrastructure.
• Demonstrated ability to translate clinical value propositions into commercial adoption strategies with surgeons, hospitals, and distribution partners.

Leading & Developing People

• Builds and inspires a high-performance team through clear expectations, coaching, and feedback.
• Delegates thoughtfully to empower others and focus on strategic priorities.
• Establishes individual and team goals, tracks performance, and ensures accountability.

Driving Results

• Sets ambitious, achievable goals aligned with company objectives and holds the team accountable for exceeding them.
• Drives monthly, quarterly, and annual cadence to execute a sales plan and clearly articulates this plan – along with needs to win – on a regular basis to executive leadership.
• Identifies and seizes new business opportunities that advance organizational priorities.

Customer Focus

• Leads by example through direct selling capability to surgeons, sales, or hospitals.
• Always thinking through the lens of the customer to drive the internal change needed to remove barriers keeping the organization from meeting targets.
• Consistently brings the voice of the customer front and center to the organization.

Bold Thinking

• Uses data, market insights, and logic to challenge assumptions and drive action to shape both short-term and long-term plans.
• Anticipates market shifts along with organizational barriers and proactively adjusts sales strategy to stay ahead of the curve.
• Communicates with candor and transparency to drive impact to company-wide strategy in both short and long term.

Cross-Functional Collaboration & Influence

• Cultivates strong relationships across departments to align sales with marketing, product, and operations strategies.
• Fosters a collaborative, transparent working environment that encourages debate, problem-solving, and shared ownership of outcomes.
• Influences at all levels of the organization through credibility, communication, and trust-building.

EDUCATION AND PREFERRED TRAINING REQUIREMENTS:

• Bachelor's degree required; advanced degree preferred.
• 15+ years of progressive sales experience within medical device, spine orthopedics, biologics, or related healthcare markets.
• Experience leading regional, national, or large-scale commercial organizations with accountability for revenue growth and strategic execution.
• Spine, biologics, orthopedic, or related market experience preferred. Proven ability to build high-performing teams and develop sales talent.
• Strong strategic, analytical, and communication skills.
• Willingness to travel as needed.

WORK CONDITION/PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made when requested by the employee to enable individuals with disabilities to perform the essential functions.

• This position requires the incumbent to regularly utilize written and verbal communication skills, including active listening and speaking clearly and concisely.
• This position requires the incumbent to experience periods of prolonged sitting and to occasionally stand, walk, carry items, climb, reach, and lift up to 20 lbs.
• This position requires the incumbent to operate office equipment such as telephones, computers, fax machines, copiers, and to grasp objects utilizing manual dexterity including hand/finger coordination.

TRAVEL REQUIREMENTS:

60% -75%

BENEFITS/COMPENSATION (including, but not limited to):

• Medical and dental insurance, group life insurance , 401k matching, long term disability, potential target bonus, paid time off.

SALARY RANGE:

$250,000.00 - $325,000.00

Base Salary: Annually

Position will be posted through October 28, 2026

EEO STATEMENT:

Cerapedics is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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