Digital Marketing Manager

Now celebrating its 25th anniversary, JAZZ HOUSE KiDS has built one of the country’s most influential ecosystems for jazz education, youth development, and community building. The organization stands at a pivotal moment of growth, expanding impact, and new opportunities.

From launching JAZZ HOUSE NYC in Lower Manhattan in partnership with Trinity Church NYC five years ago, to record-breaking growth in music education programs at our Montclair headquarters, to producing the region’s largest outdoor jazz festival, the MONTCLAIR JAZZ FESTIVAL, and advancing student success through our JAZZ HOUSE Music Scholars program in public schools across New Jersey and New York City, our reach and impact continue to grow.

As we prepare to open our new JAZZ HOUSE Arts + Education Center, we are creating a permanent home for artistic excellence, education, performance, and community engagement, expanding opportunities for the next generation.

Every day, we fulfill our mission of developing the next generation of community leaders and global citizens through jazz.

Our Mission

JAZZ HOUSE KiDS brings together young artists, world-class instruction, and vibrant communities under one roof, creating a home where collaboration, leadership, and community thrive. We guarantee access regardless of background or circumstance, nurture learning from first note to advanced artistry, support career development from classroom to professional stage, and build communities where jazz connects generations. We are an instrument for change.

Position Summary

The Digital Marketing Manager plays a key role in building JAZZ HOUSE KiDS ‘ visibility, expanding awareness, engaging audiences, and inspiring meaningful action, from student enrollment and ticket sales to event participation, charitable giving, and long-term community support.

Working under the direction of the Director of Marketing + Communications, this hands‑on role executes integrated digital campaigns and creates compelling content across social media, websites, email, and YouTube to advance the mission, programs, performances, and events of JAZZ HOUSE KiDS and the MONTCLAIR JAZZ FESTIVAL. Collaborating across departments, the ideal candidate is a skilled copywriter, creative storyteller, and organized project manager who brings strong digital marketing expertise, sound judgment, attention to detail, and a passion for jazz, music education, and the arts.

Key Responsibilities

Social Media + Community Engagement

• Social Media Management: Create and publish daily, platform-specific content across Facebook, Instagram, YouTube, TikTok, and LinkedIn to promote JAZZ HOUSE programs, concerts, the MONTCLAIR JAZZ FESTIVAL, and organizational priorities.
• Community Engagement: Respond to comments, DMs, mentions, and reviews in a timely, on‑brand voice; re‑share student, family, alumni, and audience content and celebrate their milestones.
• Content Capture: Capture quality photo and video content at concerts, programs, and events as needed, including occasional evenings and weekends.
• Social Partnerships: Build relationships with social media, community, and media partners to expand JAZZ HOUSE’s reach and visibility.
• YouTube Growth: Manage and optimize the YouTube channel with compelling titles, descriptions, thumbnails, playlists, and SEO, prioritizing a growing library of individual performance clips.
• Email Marketing: Build, proofread, schedule, and report on email campaigns while maintaining and segmenting mailing lists.
• Content Calendar: Maintain social media and digital content calendars, coordinating timelines and approvals with program leads and the Director of Marketing + Communications.
• Cross‑Department Collaboration: Partner with arts, development, and events teams, visiting artists, and community partners to execute integrated marketing campaigns.
• Campaign Coordination: Track marketing projects, timelines, approvals, and deliverables in Asana to keep cross‑department campaigns organized and on schedule.
• Event Promotion: Promote concerts, events, programs, enrollment, and organizational priorities across relevant digital platforms.
• Emerging Trends + Technology: Monitor social media trends, digital tools, and emerging technologies, sharing relevant insights and recommendations with the team.

Analytics + Content Management

• Storytelling + Copywriting: Craft compelling short- and medium‑form written content that brings the JAZZ HOUSE KiDS mission, programs, students, teaching artists, and community to life. Write engaging social media captions, program descriptions, promotional copy, and other digital content that communicates the organization’s impact, celebrates its people, and inspires audiences to connect, participate, and give.
• Analytics + Reporting: Track digital performance across social media, email, YouTube, and other platforms to inform strategy and improve engagement.
• Competitive Analysis: Monitor peer organizations, campaigns, and digital trends to identify opportunities and strengthen JAZZ HOUSE marketing.
• Photo + Video Library: Organize and maintain server‑based media libraries, cataloguing and tagging assets and tracking student and performer media releases.
• Brand + Content Accuracy: Keep digital content accurate, current, and aligned with JAZZ HOUSE’s brand, messaging, and promotional priorities.

Qualifications

Education and Experience

• Education: Bachelor’s Degree required; Master’s Degree preferred
• Work Experience: 3–5 years of experience in digital marketing, social media, communications, or a related field, preferably within an arts, education, cultural, or nonprofit organization. Experience promoting programs, performances, events, or community‑based initiatives is highly valued, as is familiarity with the mission, audiences, and communications needs of an arts education organization.
• Availability: Evenings, weekends, and travel required during performance and event seasons.

Knowledge, Skills and Expertise

• Social Media + Digital Marketing: Knowledge of major social platforms, features, best practices, and digital advertising encouraged; familiarity with Constant Contact or other email marketing tools preferred.
• Writing + Content Creation: Excellent storytelling and communication skills, with the ability to adapt voice and style; proficiency in Photoshop or Canva and Premiere, CapCut, or similar video editing software required.
• Organization + Project Management: Exceptional attention to detail and organizational skills, with the ability to manage data, communications, reporting, and content accurately, balance competing priorities, and meet tight deadlines. Familiarity with Asana or similar tools encouraged.
• Collaboration + Initiative: Proactive, flexible self‑starter who works independently and collaboratively in a small, fast‑paced team while maintaining high standards of quality.

Personal Characteristics

• Passionate advocate for the value of arts education and youth development, with genuine concern for people and community, and interest in working with diverse communities
• A relationship builder, working hard with the ability to juggle and prioritize issues and multiple tasks without jeopardizing communications with students and student families
• Passion for the mission of the JAZZ HOUSE
• Appreciation of jazz and live music goer
• Ability to lift up to 25 lbs
• Successful completion of a national background check

Reporting

This position will report to the Director of Communications + Marketing.

JAZZ HOUSE KiDS is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or an accommodation due to a disability, please let us know.