Brand Manager

Senior Associate Brand Manager Job Description Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly‑Clark Professional®. At Kimberly‑Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. Job Responsibilities Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.). Implement strong understanding of marketing levers including distribution, pricing, merchandising, innovation, advertising, promotions and e‑commerce. Execute annual marketing plans that deliver financial objectives and align with brand strategies. Actively participate in the execution of brand commercial programs. Analyze, interpret, and report on consumption data (e.g., Nielsen/IRI) to assess brand performance, category trends, market share, and product health, and to measure the effectiveness and ROI of marketing initiatives. Develop compelling, insight‑driven storytelling and make sound recommendations based on brand, consumer, competitive, and category trends. Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization. Develop and implement distribution, packaging, shelving and merchandising strategies and plans. Use business acumen in conjunction with marketing competency to influence and lead projects cross‑functionally. Engage strategic customer teams to collaboratively build growth plans. Identify and develop relevant consumer and/or shopper insights. Collaborate across categories to identify and proactively drive efficient brand building. Conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan. Required Qualifications Bachelor's Degree in Marketing, Business, or related field. 3+ years of progressive experience in brand management or consumer marketing. Previous marketing full‑time or internship experience at a CPG organization. Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations. Comfort working with multiple data sources beyond traditional retail, including digital or channel performance metrics. Proven ability to influence and deliver compelling communication across stakeholder groups. Familiarity with brand development planning, innovation, and strategy processes. Demonstrated positive energy and credibility when representing the brand internally and externally. Experience working cross‑functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning. Preferred Qualifications MBA preferred. Demand, volume, or digital channel forecasting experience, or exposure to Integrated Business Planning / S&OP. Experience supporting or driving brand performance in eCommerce and/or Direct‑to‑Consumer (DTC) business models, including collaboration with digital, performance marketing, CX, or site merchandising partners. Prior ownership of ongoing consumption, market performance, and scorecard reporting. Working knowledge of P&L management and key financial levers. Compensation Salary Range: 116,380 – 143,740 USD. This position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only. Location and Employment Type Primary Location: Chicago Commercial Center. Full‑time position. Benefits Total Benefits: We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly‑Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly‑Clark. For a complete overview, see Flex That Works at Kimberly‑Clark: We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in‑person collaboration — helping you connect, grow, and innovate while maintaining the balance you value. Equal Opportunity Employer Statement We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies and pre‑screening tests which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly‑Clark will support in‑country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly‑Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly‑Clark’s sole discretion. #J-18808-Ljbffr