Specialist, Tier 2 & 3 Digital Marketing

Responsibilities Monitor and report monthly Tier 2/3 asset performance across Retail, Commercial, and Owner programs, including Toolbox uploads, downloads, and event utilization. Partner with FordDirect to implement net‑new conversion and sales‑match measurement capabilities. Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira, expanding Owner and Commercial tracking and supporting stakeholder enablement and training. Support expansion of API integrations across Ansira, GEAR, and Ford IT to enable additional asset types and improve platform connectivity. Lead dealer‑level paid search metrics‑to‑conversion analysis and optimization initiatives. Support DSS email discovery and unsold lead follow‑up efforts in partnership with FordDirect and GTB. Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints. Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with FordDirect and GTB. Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager. Act as the day‑to‑day operational lead supporting agency partners, system integrations, asset deployment, and optimization efforts to drive measurable business outcomes. Requirements Experience working in the Field and with Dealerships within the past 3‑5 years Experience working with FDAFs Experience managing agency/supplier partnerships Effectively manage multiple, diverse priorities simultaneously and deliver high quality results Proven teamwork and collaborative leadership across the organization with the ability to build consensus across multiple teams (Brand, Market Rep, CX, Ford Credit, Ford Fund, etc.) Interpersonal and communication skills (written/verbal, Microsoft suite) Experience with quantitative and qualitative research and data #J-18808-Ljbffr Jobtailor