Audience Operations Analyst

Audience Operations Analyst

We are looking for a collaborative team player who employs innovative thinking to develop and continuously improve programs, exhibits strong leadership and communication skills, and excels at driving efficiency. The client has built a diverse ecosystem of data – with the crown jewel being a rich customer dataset with over 40 million active members in their Ultimate Rewards loyalty program. In this role, you will utilize this robust data set to develop and maintain unique first party audiences to leverage within the client's retail media network.

The Audience Operations Analyst is responsible for planning, developing, and activating audience segmentation to reach the targets most valuable to our brand partners.

Planning & Activation

• Create custom audiences by campaign and channels as required
• Monitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targeting
• Serve as a factfinder for the current-state customer journey, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needs
• Leverages audience and journey insights (from Reporting & Measurement) to support the planning and development of future client campaigns for brand partners

Collaboration

• Work closely with client's Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentation
• Work closely with client's Sales and Account teams to understand business objectives and translate them into audience parameters
• Collaborate with external ad agencies and Tech partners to align on audience targeting strategy to balance precision and reach
• Maintain audience delivery workflows across stakeholders in Monday.com, maintaining organized and timely delivery of audience to media platforms

Analysis & Optimization

• Incorporate A/B testing, analytics, market research, and consumer insights to both assess the impact of audience segments and to inform future audience strategies to grow sales, engagement, and connection with our guests and brand partners
• Stay informed of consumer, technology, and e-commerce trends to identify new audiences and inform future strategy and prioritization
• Recognize and adopt best practices in Retail Media Network advertising to recommend high-impact audience segments that will maximize ROAS for our brand partners

The Essentials For Success:

• Bachelor's degree in related discipline preferred
• Experience with building custom audiences based on first party data and leveraging AdTech and/or MarTech tools for activation or syndication
• Ability to translate business objectives and requirements into custom audience segmentation
• Proficiency in using MS Office including Excel and PowerPoint
• Experience with audience tools segmentation applications
• Strong interpersonal skills, both in-person and written
• Self-motivated to learn and produce solutions independently when necessary
• Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution

Preferred Qualifications:

• Minimum 2 years of experience in digital advertising
• Solid understanding of the digital media landscapes as well as data segmentation digital media metrics
• Strong experience with building custom audiences based on 1P data
• Strong experience of building customer insights and analytics
• Experience with LiveRamp, SAS CRM Management or Adobe CDP