Product Manager Segment Journey

Role Description

The Product Manager, Segment Journeys owns the end-to-end journey for our priority customer segments:

• Identifying the segment
• Driving them through the right conversion points
• Delivering real business value

You will work across product, design, lifecycle, marketing, and engineering without owning any of those teams day to day. You will take high-level concepts from the Head of Product and turn them into actionable roadmaps, then drive the daily execution, analysis, and iteration that move the numbers.

This role requires:

• Making real product calls for every goal
• Framing the problem and deciding the approach
• Writing the requirements and partnering with design and engineering to build it
• Influence-without-authority
• Being accountable for segment outcomes delivered through other teams

What you’ll own:

• End-to-end segment journeys — the full path for priority segments, from identification through conversion to revenue.
• Product decisions — decide the path for each goal: extend an existing service, design a new experience, or integrate what wasn’t connected before.
• Strategy into roadmaps — translate high-level direction from the Head of Product into prioritized, actionable journey roadmaps.
• Cross-surface orchestration — ensure every touchpoint (site, app, lifecycle, paid, in-store) is consistent and works together.
• Performance and iteration — monitor segment performance daily; analyze, iterate, and optimize for business results.
• Clear direction — write crisp briefs for the creative, lifecycle, and product/design teams.

A day in the life:

• Start with the numbers — review segment performance and flag what needs attention.
• Check the build — track what’s in the queue for the journey and confirm it’s shipping correctly.
• Review the words — QA copy for lifecycle emails and campaigns for clarity, accuracy, and fit with the journey.
• Sit in design reviews — join product/design sessions for requests you’ve put in; give feedback on the journey, the UX, and the on-page messaging.
• Write the briefs — give the creative team clear, cohesive direction.

Qualifications

• Product or growth PM experience driving outcomes across multiple products or surfaces.
• Genuine product instincts — frame problems like a product manager.
• Strong data fluency — comfortable pulling and interrogating data.
• Hands-on and semi-technical — navigate analytics and tooling.
• A sharp eye for UX and messaging — provide useful feedback on design and copy.
• Excellent written communication — write briefs that make execution easy.
• An orchestrator’s temperament — organized and proactive.
• Bias to action — optimize for business results.

Requirements

• Reports to the Head of Product.
• Partners daily with design, lifecycle, paid media, e-commerce/product, creative, and engineering.
• Accountable for segment growth and the journey’s contribution to revenue.

Benefits

• Full Time Opportunity – A comprehensive benefits package is available.
• Rewarding Environment and Competitive Pay.
• Generous Dream Maker Discount After First Pay Period.
• Referral Incentive Program.
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance.
• 401K Program.
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits.