Product Manager Segment Journey Remote

From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

If you are passionately enthusiastic, endlessly curious, and customer obsessed, say “I do” and apply today!

At David’s Bridal, a customer’s experience spans many products and touchpoints — e-commerce, our apps (Pearl Planner, Vendor Connect, and more), lifecycle email, paid media, and in-store. Today no single person owns how a given customer segment — bridesmaids, brides, mothers of the bride, and beyond — moves across all of it. This role does.

The Product Manager, Segment Journeys owns the end-to-end journey for our priority customer segments: from identifying the segment, to driving them through the right conversion points, to delivering real business value. You do it by working across product, design, lifecycle, marketing, and engineering — without owning any of those teams day to day. You take high-level concepts from the Head of Product and turn them into actionable roadmaps, then drive the daily execution, analysis, and iteration that move the numbers.

This is a product role, not just a growth role. For every goal you make a real product call: can we achieve it by extending an existing service, does it call for a new experience that reaches the goal a different way, or does it mean integrating things that were never connected before? You frame the problem, decide the approach, and write the requirements — then partner with design and engineering to build it.

This is influence-without-authority in the extreme, and it is equal parts product manager, data analyst, and orchestrator. You will be accountable for segment outcomes you deliver through other teams — so you are hands-on, semi-technical, and relentlessly focused on results.

What you’ll own

• End-to-end segment journeys — the full path for priority segments, from identification through conversion to revenue.
• Product decisions — for each goal, decide the path: extend an existing service, design a net-new experience, or integrate what wasn’t connected before — and write the requirements to make it real.
• Strategy into roadmaps — translate high-level direction from the Head of Product into prioritized, actionable journey roadmaps.
• Cross-surface orchestration — make sure every touchpoint (site, app, lifecycle, paid, in-store) is consistent and works together; find and close the gaps.
• Performance and iteration — monitor segment performance daily; analyze, iterate, and optimize for business results.
• Clear direction — write crisp briefs for the creative, lifecycle, and product/design teams so execution is cohesive and the value comes through.

A day in the life

• Start with the numbers — review segment performance and flag what needs attention.
• Check the build — track what’s in the queue for the journey and confirm it’s shipping correctly.
• Review the words — QA copy for lifecycle emails and campaigns for clarity, accuracy, and fit with the journey.
• Sit in design reviews — join product/design sessions for requests you’ve put in; give feedback on the journey, the UX, and the on-page messaging.
• Write the briefs — give the creative team clear, cohesive direction so the value is communicated.

What you bring

• Product or growth PM experience driving outcomes across multiple products or surfaces — comfortable delivering results without direct authority over the teams doing the work.
• Genuine product instincts — you frame problems like a product manager (reuse and extend vs. build new vs. integrate), make the call, and write the requirements — not just the brief.
• Strong data fluency — you live in the numbers and can pull and interrogate data yourself.
• Hands-on and semi-technical — you can navigate analytics and tooling (e.g., GA4, Bloomreach / Blue Core, GTM, basic SQL), debug and verify implementations, and confirm that tracking and journeys actually work end to end.
• A sharp eye for UX and messaging — you give useful, specific feedback on design and copy.
• Excellent written communication — you write briefs that make execution easy and keep it cohesive.
• An orchestrator’s temperament — organized and proactive, comfortable keeping many threads moving across many teams.
• Bias to action — you optimize for business results, not activity.

How the role works

• Reports to the Head of Product.
• Partners daily with design, lifecycle, paid media, e-commerce/product, creative, and engineering.
• Accountable for segment growth and the journey’s contribution to revenue.

Now that we’ve popped the question, please say “I do”.

Full Time Opportunity – A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. 

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at View email address on jobs.davidsbridal.com or View phone number on jobs.davidsbridal.com if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Policy: Candidate Use of AI in Live Interviews

We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job.  Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, but instead closer to the middle of the posted range, and compensation decisions are dependent upon the details and circumstances of each position and candidate.