Field Marketing Specialist

As a Field Marketing Specialist (FMS) for Mountain Mike's Pizza, you will serve as a local marketing brand ambassador, tasked with elevating brand presence and driving local B2B/B2C sales at the restaurant level. You will act as both a coach and a connector, building local business relationships, supporting franchisee engagement, and executing high-impact grassroots marketing. Key Responsibilities Target ideal companies (B2B) and identify Key Accounts with meaningful employee counts (B2C) and reaches them with locally personalized, empathic phone & canvass outreach to generate leads Develop local B2B relationships to grow large-order and catering sales Create localized demand generation campaigns focused on driving engagement and awareness of Mountain Mike’s Pizza Partner with franchisees to build and activate sales through relationship building Build sales momentum overnight and overtime Execute Local Restaurant Marketing (LRM): Support franchisees in executing grassroots campaigns using approved brand toolkits and local media. Event Activation: Coordinate school nights, fundraisers, sports tie-ins, and other events that drive traffic. Training: Provide coaching on canvassing, campaign planning, and local relationship-building. Reporting: Track all marketing activities, outcomes, and vendor/community contact information using the required LRM Tracker. You will typically support 20–30 franchise locations, balancing in-person visits, administrative planning, and event execution. Qualifications Required: Minimum 3 years’ experience in field marketing, local sales or brand activation, or franchise marketing support Demonstrated success in B2B marketing, or grassroots campaign execution Strong communication, organizational, and relationship-building skills Self-directed and able to work independently across multiple markets Proficiency with Microsoft Office, Google Workspace, and CRM/reporting tools Preferred: Background in QSR, restaurant, or franchise systems Familiarity with Bay Area market landscape Employment Type: Full-time, exempt position. Employment is at-will in accordance with California Labor Code §2922. Base Salary: $75,000 – $85,000 annually (commensurate with experience and geographic location) Compliance Statement Mountain Mike’s Pizza is committed to full legal compliance with federal, state, and local labor laws. #J-18808-Ljbffr