Customer Data Analyst

Customer Data AnalystThe Customer Data Analyst plays a critical role in understanding and improving the health of our customer file across new and existing customers. This specialist-level role focuses on analyzing customer KPIs, identifying trends in acquisition, retention, and reactivation, and evaluating the impact of product, shopping experience and marketing performance on customer behavior. This role partners closely with Marketing, Digital Media, E-Commerce, and Technology teams to translate complex data into clear, actionable reporting that drives smarter decisions and measurable business impact.Key ResponsibilitiesAnalyze and report on core customer file KPIs, including acquisition, retention, reactivation, frequency, spend, and lifetime valuePerform deep-dive analysis to understand the drivers behind customer trends and performance changesMonitor customer file health over time, identifying risks and opportunities tied to product, channel, and marketing performanceEvaluate the effectiveness of marketing campaigns and product initiatives as they relate to customer growth and loyaltyPartner with Digital Marketing to support ecommerce and marketing analyticsAssist in identifying opportunities to improve marketing ROI and customer engagement through data-driven insightsDevelop and maintain dashboards and reporting tools to track customer and marketing performanceTranslate complex datasets into clear, actionable insights for marketing, merchandising, and leadership teamsSupport the development of standardized reporting frameworks and recurring performance readoutsPartner with Technology and Platform teams to maintain the customer database, ensuring accuracy, consistency, and growth across online and offline channelsEnsure data integrity through validation, cleansing, and ongoing quality checksCollaborate cross-functionally to support test-and-learn initiatives and continuous improvementRequired Experience & QualificationsBachelor's degree in Analytics, Data Science, or a related field; MBA or advanced degree a plus3-5+ years of experience in data analysis, customer analytics, or marketing analyticsStrong experience working with customer databases and large datasetsProficiency in data extraction and analysisExperience with Google Analytics and CRM or marketing automation platformsExperience with data visualization and BI toolsAdvanced Excel skills; familiarity with statistical analysis techniquesExperience in ecommerce or digital-first businesses; fashion retail preferredAbility to manage multiple workstreams independently in a fast-paced environmentStrong attention to detail with the ability to communicate insights clearly to non-technical stakeholders