VP, Sales & Marketing

Job Title: Vice President, Sales & Marketing

Industry: Pump Rental / Fluid Handling Solutions
Reports To: President

Position Summary

The Vice President of Sales & Marketing is responsible for driving top-line revenue growth through expanding existing market share, diversifying into new markets and differentiated offerings, and accelerating customer acquisition and retention across the United States. This role leads the development and execution of strategic sales and marketing initiatives within the pump rental and fluid solutions market, with a strong focus on commercial excellence, key account growth, and demand generation.

The ideal candidate brings deep experience in industrial rentals, infrastructure, construction, municipal, or energy sectors, and has a proven track record of scaling revenue through both direct sales and strategic marketing efforts.

Key Responsibilities

Revenue Growth & Strategy

• Develop and execute a comprehensive sales and marketing strategy to achieve aggressive revenue and EBITDA growth targets
• Identify and penetrate high-growth markets including construction, municipal, industrial, environmental, and emergency response sectors
• Establish pricing, margin, and bid strategies to maximize profitability and win rate
• Build scalable revenue streams through national accounts, long-term contracts, and project-based work
• Partner closely with the Operations team to design, plan, and execute complex projects and ensure excellent customer experience.

Sales Leadership

• Lead, coach, train, and expand a high-performing sales organization (regional managers, account executives, inside sales)
• Drive pipeline development, forecasting accuracy, and disciplined sales processes (CRM utilization, KPIs, conversion metrics)
• Develop key account management strategies to grow wallet share and retention among top clients
• Implement performance management systems tied to revenue growth and customer acquisition

Marketing & Demand Generation

• Oversee brand positioning, digital marketing, lead generation campaigns, and market intelligence
• Align marketing efforts with sales objectives to generate qualified leads and improve conversion rates
• Strengthen the company's presence in target industries through trade shows, partnerships, and thought leadership
• Develop compelling value propositions and messaging tailored to rental pump solutions (e.g., bypass pumping, dewatering, emergency response)

Customer Growth & Experience

• Drive customer acquisition strategies and expand into new geographic and vertical markets
• Improve customer lifecycle management, including onboarding, retention, and upselling
• Build strategic relationships with key clients, contractors, municipalities, and industrial operators
• Champion a customer-first culture focused on responsiveness, reliability, and technical expertise

Operational Collaboration

• Partner with operations, fleet, and engineering teams to align capacity with demand and optimize asset utilization
• Provide market feedback to guide fleet investments, product offerings, and service innovation
• Support M&A activity, including commercial due diligence and integration of acquired businesses

Qualifications

• 10-15+ years of progressive sales leadership experience, preferably in pump rental, equipment rental, or industrial services
• Proven track record of driving significant revenue growth and building high-performing teams
• Strong understanding of rental business models, asset utilization, and project-based sales cycles
• Experience with CRM systems, data-driven sales management, and modern marketing tools
• Excellent leadership, communication, and negotiation skills
• Bachelor's degree required; MBA preferred

Preferred Experience

• Fluid handling, dewatering, or bypass pumping applications
• Serving construction, municipal, oil & gas, mining, or industrial clients
• Multi-location or regional/national sales leadership
• Turnaround or high-growth company environments

Benefits Include:

• Holland Pump offers a competitive salary and benefits package to include Medical/Dental Insurance, 401(k) with Match, Paid PTO/Holidays, Life Insurance, Short-Term/ Long-Term Disability Insurance and Uniforms. Our average employee has 10 years of service!

Holland Pump is an Equal Opportunity Employer, Veteran's employer, and Drug Free Workplace

Job Type: Full-time