Senior Marketing Analyst

Marketing Senior Analyst

RRBB Accountants + Advisors is an independent, full-service accounting and advisory firm specializing in accounting and consulting services for businesses and individuals. We currently have offices in Somerset, NJ; Union, NJ; Wall, NJ; Clark, NJ; and NYC, NY. Join a rapidly growing organization with a strategic vision and dynamic plan. The Marketing Senior Analyst transforms marketing, CRM, digital, event, content, and pipeline data into actionable insights that support Marketing and Business Development strategy. This role owns reporting and performance analysis, identifies growth opportunities, improves data quality, and provides recommendations that strengthen targeting, client engagement, business development, and marketing ROI.

Key Responsibilities

• Develop and maintain dashboards and reporting for marketing campaigns, digital channels, CRM activity, events, and business development pipeline performance.
• Analyze audience segments, lead sources, conversions, attribution, website activity, campaign effectiveness, and marketing ROI.
• Identify trends and opportunities related to client acquisition, retention, engagement, and cross-selling.
• Conduct market and competitive research to support growth initiatives and strategic decision-making.
• Partner with Marketing, Business Development, Finance, and leadership to improve reporting, data quality, and operational efficiency.
• Recommend improvements to campaign strategy, audience targeting, channel mix, and resource allocation.
• Support forecasting, benchmarking, executive dashboards, and leadership reporting.
• Maintain data integrity across CRM, marketing automation, analytics, and reporting platforms.
• Identify and resolve gaps in tracking, tagging, segmentation, and attribution.
• Translate complex data into clear insights, presentations, and strategic recommendations for leadership.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Business Administration, Communications, or a related field.
• 3–5 years of experience in marketing analytics, CRM reporting, campaign analysis, business intelligence, or a related analytical role.
• Professional services or B2B experience preferred; accounting, consulting, legal, or financial services experience highly valued.
• Advanced proficiency in Microsoft Excel and data analysis.
• Experience with BI/data visualization tools such as Power BI or Tableau.
• Experience with CRM platforms such as Salesforce, Microsoft Dynamics, HubSpot, or similar systems.
• Familiarity with Google Analytics, marketing automation, email marketing, digital metrics, audience segmentation, and attribution.
• SQL/database reporting experience preferred.
• Strong analytical, communication, presentation, and project management skills with the ability to translate data for non-technical audiences.

Success in This Role

Success will be measured through campaign ROI, lead generation and conversion, client acquisition and retention, pipeline growth, digital performance, reporting accuracy, data quality, and actionable insights provided to leadership.

Compensation & Benefits

The total rewards package at Current includes base salary and benefits. Our salary ranges are competitive within the accounting industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate's experience, expertise, geographic location, and internal pay equity relative to peers. We provide a robust benefits package, including:

• Health, Dental, and Vision Insurance (with options for fully paid employee only coverage for health and dental)
• Company-Paid Life and Long-Term Disability Insurance
• Ancillary Benefits such as supplemental life insurance and short-term disability options
• Classic Safe Harbor 401(k) Plan with employer contributions
• Opportunities for professional growth, learning, and development including access to Becker and LinkedIn Learning

Equal Opportunity

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or any other applicable legally protected characteristic.