Sr. Manager of Omnichannel Marketing for Walmart & Sam’s Club

Job Overview:

The Sr. Manager of Omnichannel Marketing for Walmart & Sam’s Club will lead end-to-end omnichannel and eCommerce marketing strategy for Keurig Coffee Company, owning how our brands are planned, activated, and converted across both the physical shelf and the digital shelf.

This role sits at the intersection of Brand, Sales, Media, and eCommerce, translating strategy into retailer-specific omnichannel programs that drive conversion and accelerate growth at Keurig Coffee Company’s most important retail partners.

This role reports into the Vice President of Omnichannel Marketing + eCommerce and is a member of the Omnichannel Marketing leadership team.

Mission Alignment

We drive conversion by connecting Connected Media and Sales at the point of purchase—delivering shelf-back and digital shelf readiness that makes Keurig Coffee Company shoppable everywhere.

This role is a primary owner of that mission for Walmart and Sam’s Club.

Leadership Mindset

Leaders at Keurig Coffee Company cultivate trust through action, prioritize team success over individual wins, and engage directly in the work. This role values candid dialogue, thoughtful debate, and the ability to lead effectively through change and ambiguity—while developing talent along the way.

What You’ll Lead (People & Talent Development)

• Lead and develop a small but high-impact omnichannel team, including one direct report and dedicated agency partners supporting Walmart and Sam’s Club.

• Act as an on-the-field coach—actively shaping work, providing day-to-day guidance, and developing talent through hands-on leadership.

• Model a player-coach mindset: this is a highly visible doer role that combines strategic leadership with direct ownership of planning, execution, and performance.

• Establish clear expectations, priorities, and success metrics for both internal and agency team members.

What You’ll Own (Business Accountability)

• Own omnichannel strategy for Walmart & Sam’s Club spanning in-store merchandising, POS, sampling, retail media (onsite and offsite), search, social, and digital shelf readiness.

• Translate brand and commercial priorities into retailer-specific omni plans designed to drive conversion and measurable growth.

• Hold shared accountability for both in-store and eCommerce performance, partnering closely with the eCommerce and Digital Shelf teams.

• Serve as the day-to-day omnichannel marketing partner to Walmart & Sam’s Club marketing, merchandising, and retail media teams.

How You’ll Work (Operating Model & Ways of Working)

• Operate within Keurig Coffee Company’s Omnichannel Operating Playbook, connecting strategy to activation with clarity and discipline.

• Bring structure to planning, execution, and learning while maintaining velocity and flexibility in a changing environment.

• Elevate omnichannel work through strong performance narratives and clear storytelling for internal and external stakeholders.

Why This Role Matters

This role is critical to how Keurig Coffee Company wins where scale and execution matter most—connecting brand, media, and merchandising to conversion at both the physical and digital shelf.

Total Rewards:

• Salary Range: $116,000 - $159,000

• Actual placement within the compensation range may vary depending on experience, skills, and other factors

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement

• Annual bonus based on performance and eligibility

Requirements:

• Bachelor’s degree with 7+ years of experience across omnichannel marketing, shopper marketing, and/or eCommerce (CPG preferred).

• Proven experience leading large-scale retailer omnichannel programs; Walmart and/or Sam’s Club experience strongly preferred.

• Demonstrated experience developing talent, leading agencies, and operating in matrixed organizations.

• Strong analytical capability paired with the ability to translate performance into action.

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to View email address on click.appcast.io in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.