Marketing Director - Apparel

This role brings structure, accountability, calendar management, and financial discipline to the marketing function. The Director will lead marketing efforts supporting wholesale, department store, and retail partners while partnering with the Direct-to-Consumer (DTC) team to ensure cohesive brand messaging and coordinated execution.

The ideal candidate combines brand-building expertise with strong operational leadership and understands how to adapt marketing strategies, assets, and investments to different channels and customers.

• Team Leadership & Accountability: Lead, coach, and develop the marketing team. Establish clear ownership, priorities, deadlines, and performance expectations, ensuring consistent follow-through and accountability.
• Multi-Brand Planning & Prioritization: Manage priorities, resources and timelines across brands.
• Omnichannel Marketing: Ability to adapt marketing strategies and assets to support each channel.
• Budget Ownership & Financial Discipline: Own annual budgets by brand/channel
• Process & Project Management: Establish clear timelines, approvals and workflows
• Launch Readiness: Ensure marketing deliverables are complete and on time for key launches, market weeks and retail milestones.
• Cross-Functional Collaboration: Partner with Design, Merchandising, Sales, and DTC teams to develop cohesive marketing programs and communication tools that support brand positioning and incremental sales.
• Brand Stewardship: Preserve each brand’s identity and Design’s creative vision across all channels, communications, and customer touchpoints.
• Campaign Development & Content: Lead the development of consumer and trade marketing campaigns, collateral, and content. Coordinate with DTC partners on website, e-commerce, email, and social media execution.
• Retailer, Vendor & Partner Management: Manage external partners including agencies, vendors, creative partners, and production resources, including scope, costs, timelines, and deliverable quality. Partner with Sales to coordinate retailer marketing requirements, programs, assets, and approvals.
• Licensor & Licensee Coordination: Serve as the company’s marketing liaison with licensors and coordinate requests from licensees, ensuring alignment with brand standards and approval requirements.
• Market & Consumer Insights: Analyze consumer behavior, market trends, competitive activity, and channel feedback to identify opportunities and inform marketing and content strategies.
• Performance & Reporting: Establish KPIs and regularly report feedback
• Creative Production: Oversee photo shoots, model coordination, marketing collateral, print production, and distribution, ensuring quality, budget compliance, and timely delivery.
• Brand Records: Maintain current trademark information and coordinate related updates with appropriate internal and external partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• 7+ years of progressive marketing experience, including 3+ years leading a team
• Fashion and/or department store experience strongly preferred; intimate apparel and luxury brand experience are a plus.
• Demonstrated understanding of wholesale, department store, retail, and DTC channels, including how marketing supports different customer needs and commercial objectives.
• Proven ability to manage annual budgets, allocate resources, monitor spending, and evaluate marketing investments.
• Strong project management and organizational skills, with experience establishing calendars, workflows, approvals, and team accountability.
• Solid knowledge of digital marketing, e-commerce, email, social media, and SEO, with the ability to collaborate effectively with channel specialists.
• Strong analytical skills and experience establishing KPIs, interpreting results, and translating insights into practical recommendations.
• Experience managing agencies, vendors, and external business partners.
• Excellent leadership, communication, relationship-building, and follow-up skills.
• Proficiency in Microsoft Office, particularly Excel, and collaborative planning tools. Familiarity with Adobe Illustrator, InDesign, and Photoshop is a plus.
• Exceptional attention to detail and the ability to balance strategic planning with hands-on execution.