VISUAL INFORMATION SPECIALIST

Job Title

Email & Digital Marketing

Job Description

Help. Email & Digital Marketing. Works under the direction of the 75th Force Support Squadron (FSS) Marketing Director to update and maintain digital assets, assists with creation of marketing collateral, use of media through marketing campaigns, primarily through email and digital marketing. Must have working knowledge of ConstantContact (or similar email marketing platforms). Using highly developed organizational skill, serves as primary digital and email content specialist ensuring digital content is current and accurate; Proofs marketing output prior to advertising. Updates, adds, deletes, revises content based on information provided to the Marketing Office or approved input from leadership, Flight Chiefs and managers on a daily basis. Position requires writing, editing, and designing content for digital publishing. Assists co-workers with projects/tasks, creating/distributing a variety of marketing materials across various platforms. Works with Marketing Director to ensure digital content meets squadron and mission objectives, properly reflecting Air Force standards. Uses a variety of digital platforms, applications, techniques, digital equipment, plugins, apps, and tools to effectively manage digital assets. Continuously explores, recommends, uses, and optimizes communication methods and technologies to engage with customers, and to maximize the squadron's branding, products and services; identifies relevant new strategies/technologies/industry trends; creates and boosts customers' engagements, brand exposure and applies them into operations and activities. Assists Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market. Assists in marketing surveys, collecting data, tabulating responses, and analyzing results effectively. Must be flexible and attend FSS events, programs and meetings to provide workflow updates. Helps assist in updating content on HillFSS.com. Move equipment with provided trucks and trailers for events. Must be flexible and attend FSS events on weekends, programs and meetings to provide workflow updates. Utilize AI technologies and services with proper approval processes. Has working knowledge of AI platforms such as Grok, ChatGPT and Gemini and bots within AI platforms. Consistently adhere to deadline dates. Performs other related duties as assigned.