Field Marketing Specialist (Online Healthcare Programs | YSU)

Field Marketing Specialist

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.

The Impact You Will Make:

As a Field Marketing Specialist at Risepoint, you will play a key role in expanding access to affordable, career-focused education. By building relationships within local communities, promoting workforce-aligned degree programs, and supporting university partners. The Field Marketing Team at Risepoint is a diverse group of professionals with specialized expertise in healthcare, K-12 education, and business industries. We serve as trusted representatives of our university partners, working directly within local communities to build meaningful connections with prospective students and organizations.

As the outward-facing presence of our partners, we craft and implement tailored outreach strategies at the local, state, and regional levels. These strategies are designed not only to strengthen brand recognition, but also to cultivate long-term relationships that drive enrollment growth and open access to new audiences.

This opportunity will represent Youngstown State University (YSU) and recruit qualified students into online healthcare degree programs throughout the state. We are looking for an experienced sales or healthcare professional, who is passionate about higher education and understands the value of advanced degree programs.

This is a remote position that requires at least 75% of domestic travel.

How You Will Bring Our Mission to Life

What You Will Do:

• Market online advanced healthcare degree programs offered by YSU to hospitals and community colleges in Ohio, Pennsylvania and surrounding states.
• Successfully develop and manage a territory to increase brand awareness and interest throughout the states and territory assigned.
• Achieve monthly lead, application, and enrollment goals by organizing and facilitating 15 recruiting events (information sessions) each month.
• Attend regional and state conferences to network with administrators, generate leads, and establish new relationships for future events.
• Meet with hospital leaders throughout Ohio and Pennsylvania to establish new partnerships and gain access for recruitment sessions within their hospitals.
• Consistently introduce and leverage the roll-out of marketing campaigns and establish new partnerships to expand the territory.
• Utilize social media tools to expand recruiting efforts and promote the university partner's program offerings.
• Expand knowledge of regional and national programmatic and workforce trends and effectively communicate to internal and external stakeholders on a regular basis.

What Success Looks Like:

• 3 Monthly B2B's
• Having 10 Live events with 5 additional events/activities
• Proper territory management /Acquiring new accounts to gain access to live sessions

How Impact Will be Measured:

• Leads
• Applications
• Enrollments
• Events
• Partnerships

What You'll Bring to the Team

Experience That Matters Most:

• Bachelor's degree required with a minimum of 2 years of sales, field sales experience or healthcare industry related experience.
• Operational Excellence: highly competent organizational and time management skills; professional success and continuous career growth, preferably in the healthcare industry.
• Demonstrated ability to work independently and be self-motivated to achieve monthly/quarterly KPIs.
• Proficient with using Microsoft applications, CRM/Salesforce, and other systems.
• Ability to successfully manage a large geographic area.
• Location Requirements:
• Must reside in Ohio and live within a commutable distance of Youngstown State University (YSU).
• Ability to travel throughout the assigned territory
• This is a remote role that requires extensive travel (minimum of 75%) across key counties in Ohio, including traveling to neighboring states such as Pennsylvania. The position focuses on active territory management and expansion in partnership with YSU.

Experience That's Great to Have:

• Prior experience in sales, healthcare, or higher education is preferred.
• Basic reporting and data organization skills
• Familiarity with CRM tools such as Salesforce
• Experience with brand promotion and lead generation activities

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.