Digital Marketing Specialist

Digital Marketing Specialist Roxbury - Roxbury, MA 02119 Overview Salary Range $65,000.00 - $67,000.00 Salary Level Experienced Position Type Full Time Job Shift Day Education Level 4 Year Degree Category Marketing Description Title/Position: - Digital Marketing Specialist Location: - Roxbury, MA Reports to: - Director of Strategic Communications FLSA Class, Status: - Full time/Exempt Position Grade: - Specialist Starting Salary Range: - $65,000-$67,000 Date Written: - May 2026 About Horizons for Homeless Children Horizons for Homeless Children is a leading Massachusetts nonprofit dedicated to improving the lives of young children experiencing homelessness and helping families thrive. Through high-quality early education, trauma-informed care, family support, and our statewide Playspace Program, Horizons reaches hundreds of children and families each year across the Commonwealth. We are seeking a creative, analytical, and mission-driven Digital Marketing Specialist who understands the digital landscape and how to leverage online tools and platforms to increase awareness, engagement, and fundraising performance. Summary of Position The Digital Marketing Specialist will implement and manage digital marketing campaigns across email, paid social media, Google Ads, SEO/SEM, and web platforms. This role is ideal for someone who combines strong technical and creative skills with a data-driven mindset and understands how digital engagement supports fundraising and organizational growth. The ideal candidate will bring experience in digital advertising, website management and optimization, analytics, email marketing, and emerging AI tools that improve campaign performance and operational efficiency. Key Responsibilities Execute integrated digital marketing campaigns across social media, email, paid advertising, and web platforms Support fundraising, donor engagement, event promotion, volunteer recruitment, and awareness campaigns Implement data-driven campaign strategies designed to improve engagement, reach, conversion, and ROI Assist with audience segmentation and digital outreach initiatives Develop, manage, and optimize Google Ad campaigns, including Google Grants Execute paid social media advertising campaigns across Meta, LinkedIn, and other relevant platforms Monitor campaign performance and optimize targeting, messaging, budgets, and conversion rates Conduct A/B testing to improve digital performance and fundraising outcomes Maintain and update website content, landing pages, and campaign materials Improve website functionality, SEO performance, mobile responsiveness, and user experience Monitor website analytics and recommend optimizations to increase traffic and engagement Support digital accessibility and overall site performance Create compelling digital content including graphics, videos, social media posts, newsletters, and fundraising appeals Manage email marketing campaigns and audience lists Write clear, engaging, mission-driven copy across digital platforms Maintain content calendars and support campaign coordination Track and analyze digital performance metrics using Google Analytics, Meta Business Suite, and related tools Generate reports on engagement, conversions, audience growth, and fundraising performance Use AI and automation tools to improve workflow efficiency, content optimization, and digital targeting Conduct competitor and trend analysis to inform recommendations and improvements Starting salary range, compensation, and benefits $65,000-$67,000 is the starting salary range for this specialist role. Your starting salary will fall within that range depending on your competencies, experience, and skillset. Your total compensation package includes the following benefits: Health coverage options designed to be as comprehensive and affordable for you as possible, with Horizons covering between 70-75% of premiums (a value that ranges from an additional $10,000 30,000 per year based on your enrollment choices). While you have a choice between an HMO and PPO plan for medical coverage, most employees pay $117.77 for individual, $235.54 for 2-person, or $370.44 for family coverage per biweekly paycheck and never pay more than $300 for individual or $600 for 2-person/family toward deductibles. Visit The Benefits of Working at Horizons for more details on the rest of our benefits package Workspace This is a 40-hour, full-time, onsite position, hybrid position. This position is 4 days onsite and 1 day work from home, with occasional evening/weekend events with notice. The work you will perform is largely sedentary, taking place at a desk or cubicle, in an office setting, working alongside others. There is a large staff room with indoor and outdoor space for breaks as well as a designated quiet room. Our beautiful office space is located: Edgerley Family Horizons Center at 1785 Columbus Ave, Roxbury, MA. This position requires the employee to comply with all applicable federal, state, local and company policy concerning immunizations, employment physical/screening, and Background record check. Commitment to our Workforce Horizons is committed to fostering the well-being of our workforce who are tackling one of the nation's toughest issues; family homelessness. We respect the unique perspectives and potential of each member of our team and believe that diversity of thought and perspective will not only sustain employee well-being but drive better outcomes for our families. Horizons' leadership sets the tone and priority for this work. Visit our commitments page to learn more about what that looks like at Horizons. As such, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected by applicable law. For more information about Horizons, please visit horizonschildren.org. Qualifications Bachelor's degree in marketing, communications, digital media, or related field preferred 13 years of experience in digital marketing, communications, or digital fundraising Experience managing Google Ad campaigns and paid social media advertising Strong understanding of SEO, website optimization, email marketing, and analytics Familiarity with Google Analytics, Meta Business Suite, CRM systems, and content management platforms Experience with Salesforce or similar CRM platforms preferred Knowledge of AI tools and marketing automation platforms strongly preferred Excellent writing, communication, and organizational skills Ability to manage multiple projects in a fast-paced, collaborative environment Passion for mission-driven work and social impact What We're Looking For Understands how digital engagement drives fundraising and organizational growth Is highly organized, proactive, and comfortable managing multiple priorities Brings creativity balanced with strong analytical thinking Stays current on digital trends, AI tools, and emerging marketing platforms Can translate data into actionable insights and campaign improvements #J-18808-Ljbffr Horizons for Homeless Children Inc