Social Media Manager

Responsibilities Own and execute social strategy across Instagram, TikTok, YouTube Shorts, and LinkedIn, plus any platform worth our time Build and maintain the monthly content calendar, tied to product launches, campaign beats, marketing objectives, and key cultural moments Set platform-specific KPIs, track them consistently, and deliver a monthly performance report with a clear point of view on what to push, cut, and test Analyze social performance alongside broader marketing and sales data; bring recommendations, not just numbers Identify real-time opportunities in sport and culture and move fast when something connects to Legends Conceptualize and pitch original campaign ideas and platform activations that feel native, not forced Work cross-functionally with marketing, creative, and ops on gifting programs, paid social, UGC, and event activations Content Create and publish daily content across platforms; that means writing copy, capturing footage, editing clips, and knowing what performs without being told Write and distribute briefs and shot lists to designers, videographers, and copywriters for all upcoming content needs Oversee the full content pipeline, ensuring everything published meets Legends brand standards from colors to clothing to copy Build out daily IG Stories that connect with our audience, drive engagement, and support sales Lead TikTok output with the creative team; content goes up at least once daily and it has to be worth watching Own the Instagram grid; present it for leadership sign-off, incorporate feedback, and be the final eye before anything goes live Community Own the inbox: clear DMs, respond to comments, flag what needs escalation, and handle it all in a way that sounds like a person, not a brand account Engage proactively with tagged posts, partner content, and community conversations Respond to comments and messages on evenings and weekends when the moment calls for it; the brand does not stop Know the difference between an audience and a community, and actively build the latter Engagement / Communication Proactively engage with content across platforms: like, comment, repost, and amplify Maintain the kind of consistent DM cadence that keeps relationships genuinely warm; follow-through is non-negotiable Identify new creators and community members worth bringing into the fold and make the case for them Qualifications 5+ years in a social media or content role; DTC, performance apparel, or sport and fitness brand preferred Exceptional writer with sharp attention to grammar, brand voice, and tone; this is a must Mastery of major platforms and the emerging ones that matter; you know how they actually work, not just how to post on them Proven track record of building and executing campaigns from strategy through publish, with results you can speak to Genuine fluency in athlete and sport culture; high aesthetic standards; a clear sense of what Legends is and what it is not Comfortable behind a camera; basic photo and video capture is part of every week Deep knowledge of social analytics tools; you use data to sharpen strategy, not just report after the fact Self-directed and highly organized; you manage multiple workstreams at once and do not need someone to prioritize for you Excellent communication skills across written, verbal, and presentation formats Hands‑on with scheduling and editing tools such as Sprout Social, Later, CapCut, or similar #J-18808-Ljbffr Legends