Senior Lifecycle Engagement Manager
VirtualVocations
Seeking a full-time Senior Lifecycle Engagement Manager to drive customer engagement and conversion strategies remotely, focusing on optimizing the user journey, scaling automation programs, and enhancing personalization through innovative data-driven methods. Key responsibilities Architect the strategic roadmap for all on-site and off-site acquisition methods, including lead-generation tactics Lead the evolution of high-impact automated programs to ensure scalability and personalization Identify and design new touchpoints across the user lifecycle to enhance engagement and conversion Required qualifications 6+ years of experience in Lifecycle Marketing, CRM, or Growth, preferably in B2C e-commerce or D2C brands Proven track record of building strategic roadmaps that drive measurable growth Deep experience with customer engagement platforms and understanding of data schemas and APIs Fluency in AI/ML concepts and experience working with data scientists Expert knowledge of A/B testing and strong analytical skills, with SQL proficiency being a plus
Vacancy posted 7 days ago
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