Launch Strategist

About Shown Media Shown Media is an NYC-based creative studio partnering with category-defining tech companies to engineer viral moments around fundraises and product launches. We specialize in campaigns that dominate X (Twitter) and LinkedIn feeds—regularly reaching tens of millions of views. Our Emmy-winning creative team sits at the core of every launch, combining storytelling, timing, and distribution to create outsized impact. See our work: The Role We're looking for a Launch Strategist to own the strategy and execution of organic video launches across LinkedIn and X (Twitter). This is not a typical social media role. You'll be the architect behind campaigns designed to go viral—owning everything from narrative and distribution strategy to execution and amplification. What You'll Do Turn videos into events Apply core viral growth principles (inspired by YouTube and beyond) to transform launches into must-watch moments. Own launch strategy end-to-end Develop and execute organic campaign strategies across LinkedIn and X. Lead execution and production flow Manage the post-production pipeline to ensure content ships on time and at a high standard. Design viral loops Build momentum through creative distribution tactics—giveaways, community seeding, Slack/Discord drops, and more. Analyze and optimize Track performance, identify what's working, and iterate quickly to maximize reach and engagement. Coordinate across teams Align internal creatives, external partners, and contributors to ensure seamless campaign rollouts. What We're Looking For Proven experience creating viral content and campaigns Deep understanding of what drives virality on LinkedIn and X (Twitter) Track record of launches that achieved meaningful organic reach Creative thinker who goes beyond obvious tactics (e.g., simple influencer reposts) Strategic operator who can own the full campaign—not just individual assets Fast-moving, adaptable, and comfortable operating in high-speed environments #J-18808-Ljbffr Shown Media