Media Supervisor

Agency: Deutsch

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Media Supervisor will help set the strategic direction for our media plans and assist in selling them to our clients. They work with the media team to come up with insights and analysis that help shape the placement of media across campaigns. They are intimately involved in the development of the digital media buys, as well as stewardship of other media elements, including national TV. They also lead the charge on training and guiding planners to effectively manage assistants. Responsibilities: Strong involvement in media plan development, and implementation across both digital and traditional national media
Plays a leading role in all aspects of campaign management including vendor liaison, reporting and recommending optimizations to the client
Training/support for media planners and assistant planners in billing, pacing, reporting, trafficking, analytics and research
Helps planners hone management and leaderships skills, especially in training assistants
Oversees negotiations of buys, makegoods, added value across all campaigns
Develops the strategy, targeting and goal-setting across ad-hoc campaigns and oversees execution and reporting of said campaigns
Stays up to date on new changes in the broader media and social landscapes
Creates insightful and visual presentations that effectively communicate to our clients
Extracts actionable insights from syndicated data sources like MRI, Comscore, MediaRadar, YouGov, etc.
Works with BI team on digital reporting and helps find insights in the data
Oversees quarterly competitive reports
Assists in the presentation of data, insights and media to our clients
Attends and presents updates at weekly client status meetings, and holds a strong rapport with the clients
Requirements:5+ years of Media Planning experience required (integrated background is preferred)
Understands how to use data for targeting and how to work with third party data
Basic understanding of national TV planning, ideally including DRTV
Extensive digital background with planning and buying across Streaming, OLV, Display (both direct and managed service programmatic buys)
Understanding of digital reporting across the funnel
Understanding of measurement solutions (brand metrics, brand lift studies, attention vendors, etc.) and the process of setting up campaigns with measurement tags
Excellent written and verbal communications skills
Detail-oriented
1 – 2 years managerial experience
Planning social campaigns including YouTube a big plus but not required $80,000 - $90,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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