Hybrid marketing & communications Manager NYC

Job Description

Marketing and Communications Manager (Consultant)

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Position Summary

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Partners with clinical department leadership and faculty to gain a clear understanding of

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business initiatives and effectively translate them into marketing strategies and tactics.

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This role requires a strong blend of strategic thinking, stakeholder management, project

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management, executional excellence and healthcare marketing expertise.

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Key Responsibilities

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Strategic Planning & Consultation

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• Develops and implements strategic marketing and communications plan to achieve

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Department objectives.

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• Conducts assessments of assigned divisions to identify opportunities, barriers,

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audience needs and marketing gaps.

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• Establishes and prioritizes divisions based on organizational goals, business drivers,

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growth potential and resource needs.

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• Translates complex business and clinical priorities into actionable marketing tactics

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to execute with measurable outcomes.

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Integrated Marketing & Communications

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• Identifies the most effective communications channels and execute marketing and

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communications tactics.

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• Transforms content from subject matter experts into simplified, consumer-friendly

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material. Researches, writes and edits content for internal audiences. Channels

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may include newsletters, web pages, marketing collateral, featured stories,

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infographics and social media.

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• Ensures messaging adheres to WCM’s Brand Guidelines and style guide.

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Stakeholder Management

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• Builds strong relationships with physicians, administrators, department leadership

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and External Affairs cross-functional partners.• Facilitates strategic planning discussions and presents recommendations to

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leadership audiences.

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• Manages expectations, priorities and project timelines across multiple

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stakeholders.

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Market Intelligence & Performance Analysis

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• Monitors healthcare market trends, competitive activity, patient demand, referral

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patterns and industry best practices.

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• Utilizes business analytics and performance data to uncover actionable insights

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that guide strategic recommendations.

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• Establishes KPIs and measurement frameworks to evaluate program effectiveness.

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• Analyzes campaign and channel performance and optimize strategies based on

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results.

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Project Management

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• Takes cross-functional marketing initiatives from concept through execution.

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• Coordinates internal teams and external agency partners as needed.

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• Manages multiple projects simultaneously while ensuring quality, consistency and

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timely execution.

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• Maintains project plans, budgets, timelines and reporting documentations

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