Director of Sales

Director of Sales-District Winery

The First Batch wineries create magic for our guests everyday, whether that’s bringing a dream wedding to life, creating a new delicious food dish from our wine, or letting people discover a new passion on one of our winery tours. We do this while maintaining an approachable, warm, inclusive, down-to-earth attitude that reflects our passion to bring traditional winemaking into urban centers so people don’t feel they have to travel to experience the magic of winemaking.

We are searching for team members who are committed to working as hospitality professionals. People who deeply care about creating a friendly, warm experience for our guests. People who live and breathe passion for food, wine and events. People that love to learn, share, and tell others about their stories and adventures.

Position Summary

First Batch is seeking a dynamic, service-oriented unit level Director of Sales to join our team! The Director of Sales will be responsible for the oversight, growth and development of social and corporate event sales for our Washington, D.C. location. They will drive strategy to attain and maintain sales goals while leading a unit-based sales team toward excellence. At First Batch we look for an entrepreneurial spirit with a team player mentality that looks for ways to make an impact on others.


Core Responsibilities

Sales Team Leadership

• Responsible for the management of the unit level sales team including: hiring, training, motivating, providing in the moment guidance, development, coaching and feedback or disciplinary actions of the team
• Collaborate with other Directors of Sales to ensure cohesiveness throughout the sales teams, cohesive planning and execution of all events

Event Sales Strategy

• Maintain deep and extensive knowledge of the corporate and social events industry, current trends and competitive landscape
• Create effective sales programs that will increase awareness, promote a positive perception of the business and improve lead conversion rates
• Develop annual pricing and sales strategy in conjunction with the Co-Founder of the company
• Work collaboratively with the Co-Founder to prepare and present annual and quarterly sales targets and strategy plans for Corporate and Association Bookings, including but not limited to overall department targets, individual sales manager targets, clearly outlined quarterly plans and timelines for achieving targets
• Create new, and maintain existing, event products via collaboration with Culinary, Operations and Marketing Departments
• Regularly track and analyze all sales and revenue-related data, including but not limited to, lead volume and quality, event financial metrics and sales manager performance KPI’s
• Attend local networking events and conferences to build more local awareness and network

Business Development and Relationship Management:

• Oversee and manage Destination Management Companies (DMCs) and other industry association relationships in conjunction with unit-based sales managers
• Utilize existing contacts to drive business, while continuously networking to develop new and profitable relationships via internal and external events, site visits, off-site client entertainment, etc.
• Maintain ownership and oversee growth of new business accounts to contribute to the overall success and incremental growth of the department
• Collaborate with Marketing Department to drive strategy and revenue
• Effectively listen, communicate and perform diplomatically with internal and external customers and staff in all situations.
• Collaborate with Marketing on the creation of sales collateral and marketing materials to assist in the overall sales process from lead generation to booking
• Work closely with the GM and Events Team to ensure successful operation of the Events Department
• Partner with Executive Chef/Chef de Cuisine and GM on continued menu development and custom menus when needed
• Performs other duties as required or assigned

Role Requirements

• Minimum of seven years experience in sales in the hospitality industry
• 4+ years of team management for national or local sales team
• Experience in social and corporate sales environments
• Bachelor’s degree or an equivalent combination of education and experience
• Proven ability to cultivate and maintain relationships with internal and external stakeholders
• Exceptional interpersonal and written and verbal communication skills
• Ability to work well with others and across multiple levels
• Ability to readily adjust to changing work environments
• Ability to work independently, multi-task, and organize work to manage time effectively and meet deadlines
• Strong and effective communication skills, both written and verbal
• Proficient in Microsoft Word, Excel, project management software, i.e., Teamwork, Canva, Tripleseat and G-suite
• Ability to travel up to 5-10% locally

Compensation and Benefits:

• $135,000K - $150,000K annually plus bonus
• Medical, Dental, Vision Insurance
• Employer covered deductible plan
• 20 Days of Paid Time Off
• 7 days of Sick & Safe Leave
• 3 Floating Holidays
• Food and Wine Discounts at District, Brooklyn, and Chicago Winery

The above requirements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


First Batch provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Equal Opportunity Employer


This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.