Senior Growth Marketing Manager

Senior Growth Marketing Manager B2B SaaS | Paid Advertising | AI-Powered Marketing Company: INMYTEAM CORP Location: Weston, Florida Employment Type: Full-time About INMYTEAM INMYTEAM is a software company helping home care and home health agencies manage their operations, support their teams, and deliver better care. We combine powerful software with practical artificial intelligence to simplify the work of the people behind home-based care. We are building the most intelligent operating system for home care—and we are looking for a marketing leader who can help bring that vision to more agencies. About the Role We are looking for a hands-on Senior Growth Marketing Manager who understands modern marketing and knows how to turn strategy into measurable results. You will own the planning, execution, and improvement of marketing campaigns that attract the right prospects and generate qualified sales opportunities. This role combines paid advertising, practical AI workflows, compelling messaging, and disciplined performance measurement. You should be equally comfortable launching a campaign, improving a landing page, using AI to accelerate your work, and explaining what the results mean for the business. You will work closely with company leadership, Sales, Product, Customer Success, and external creative partners. What You Will Do Own paid advertising and customer acquisition. Build, manage, and optimize paid campaigns, with Google Ads as a core channel. Test additional channels, including LinkedIn Ads and retargeting, based on audience fit and results. Manage budgets, targeting, keywords, advertising creative, and ongoing optimization to attract agency owners and decision-makers. Use AI to improve marketing execution. Develop practical, repeatable AI-assisted workflows for research, campaign planning, messaging, advertising variations, content creation, and performance analysis. Use AI to improve speed and quality while maintaining accuracy, brand consistency, and responsible handling of information. Create campaigns and landing pages that convert. Translate INMYTEAM’s capabilities into clear messages that address the needs of home care and home health agencies. Develop campaign concepts, write persuasive copy, and coordinate landing pages, email sequences, and creative assets. Continuously test ways to improve conversion and lead quality. Connect marketing activity to business results. Maintain reliable campaign tracking and reporting using HubSpot, website analytics, advertising platforms, and internal dashboards. Track performance from initial engagement through qualified demos, sales opportunities, and customer acquisition. Clearly explain what is working, what is not, and where to invest next. Partner closely with Sales. Align campaigns with sales priorities, target markets, and customer needs. Establish clear lead qualification and handoff processes, review lead quality regularly, and use sales feedback to improve campaigns. Develop follow-up and nurturing programs that help prospects move toward a buying decision. Build useful content and run disciplined experiments. Create and coordinate customer stories, webinars, educational content, email campaigns, and social content that support acquisition and sales. Strengthen search visibility through relevant, high-quality content. Maintain a testing plan with clear hypotheses, budgets, success measures, and documented findings. What We Are Looking For Approximately five or more years of relevant marketing experience , including demonstrated success in B2B SaaS or technology marketing. We value evidence of results more than a specific number of years. Strong hands-on paid advertising experience , particularly Google Ads, including campaign setup, budget management, conversion tracking, and optimization. Strong analytical and CRM skills , including experience with HubSpot or a comparable platform, Google Analytics, campaign tracking, and marketing performance reporting. Practical experience using AI in marketing , with the ability to demonstrate workflows that improve execution, quality, or performance—not simply generate content. Excellent writing, communication, and ownership skills , with the ability to turn complex software capabilities into compelling messages, manage priorities, and move work from idea to launch. Experience That Would Be a Plus Experience marketing to home care, home health, healthcare technology, or other specialized business audiences is valuable, but not required. Additional strengths include LinkedIn Ads, marketing automation, conversion optimization, SEO, Power BI, customer segmentation, webinar marketing, and coordinating agencies or freelancers. How Success Will Be Measured Your success will be measured by the quality and efficiency of the business opportunities marketing creates—not just traffic, impressions, or clicks. Key measures will include qualified demos held, sales-accepted opportunities, marketing-sourced pipeline, cost per qualified opportunity, and conversion rates throughout the sales funnel . We will also evaluate customer acquisition and new recurring revenue from marketing-sourced opportunities in partnership with Sales. We expect clear reporting, thoughtful experimentation, and recommendations supported by evidence. Your First 90 Days First 30 days: Learn our product, customers, and sales process. Review existing campaigns, messaging, spending, and tracking. Establish a performance baseline and identify priority improvements. By day 60: Launch or improve focused campaigns, strengthen tracking and reporting, and establish a consistent feedback process with Sales. By day 90: Present campaign results, lessons learned, opportunities generated, and a practical plan for where to increase investment, make changes, or stop spending. Specific performance targets will be established based on the available budget, historical results, and sales cycle. Why Join INMYTEAM? This is an opportunity to take meaningful ownership of marketing at a growing software company, work closely with leadership, and see the direct impact of your work. You will have room to test ideas, apply new technology, and help shape how INMYTEAM reaches the agencies that need us. #J-18808-Ljbffr INMYTEAM CORP