Marketing Coordinator

Marketing Coordinator

Rainbow Ecoscience (a division of Rainbow Companies), is seeking a Marketing Coordinator to powerfully support the planning, coordination, and optimization of marketing initiatives. This support is aimed at generating demand, strengthening brand presence, and reinforcing sales efforts in a B2B environment. This role works closely with cross-functional internal teams including sales, marketing, operations, and customer service. The role also works with external partners to execute campaigns that drive qualified leads and customer engagement. This is a hybrid, full-time position based in our Minnetonka location and requires the ability to travel when required (typically less than 15%).

Does this sound like you?

You enjoy supporting sales teams and marketing initiatives year-round. You have a strong focus and energy for planning and coordinating live marketing campaigns. Your expertise includes a blend of event management, strategic thinking, project management skills, and you have a customer-centric mindset. You consider yourself organized, resourceful, adaptable, and a strong written and verbal communicator.

Key Accountabilities:

• Assist with the planning, promoting, and executing of B2B events, webinars, trade shows, and conferences
• Manage logistics such as registrations, promotional materials, follow-ups, and post-event reporting
• Manage and own live marketing events best practices (BMPs)

Campaign Support & Execution

• Assist in the planning and execution of integrated B2B marketing campaigns across digital, email, events, content, and social media
• Coordinate campaign timelines, deliverables, and approvals to ensure on-time execution
• Support lead generation and lead nurturing initiatives aligned with sales objectives
• Own the related processes and improve them as necessary to support projects from kickoff to final debrief

Content & Communications

• Coordinate the creation, editing, and distribution of marketing content such as emails, case studies, blog posts, presentations, and website updates
• Support internal and external messaging so that it is consistent with brand guidelines and tailored to B2B buyer personas
• Maintain and update marketing collateral libraries and sales enablement materials

Marketing Operations & Analytics

• Manage and own marketing calendars, project trackers, and internal communications
• Track campaign performance metrics (e.g., leads, engagement, conversions) and prepare reports with insights and recommendations
• Maintain CRM and marketing automation platforms (e.g. list management, campaign tagging, basic workflows)

Sales & Decision Maker Collaboration

• Collaborate closely with sales teams to align marketing activities with pipeline and revenue goals
• Support sales enablement by providing all needed sales/marketing materials
• Coordinate with external vendors, agencies, and partners as needed

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2–5 years of experience in a marketing role, preferably in a B2B environment or science related field
• Ability to manage multiple projects in a fast-paced environment
• Strong organizational and project coordination skills
• Excellent written and verbal communication abilities
• Proficiency with Microsoft Office Suite; Outlook, Word, Excel, Teams, Loop, etc.
• Basic experience with CRM and/or marketing automation tools (e.g., HubSpot, Marketo, Salesforce)

Preferred:

• Experience supporting lead generation or demand generation campaigns
• Understanding of B2B buyer journeys and sales funnels
• Advanced experience with marketing and project management tools (i.e. Hubspot, Asana, etc.)

What We Offer:

• Employee Stock Option Program (ESOP) in our 100% Employee-Owned Company
• 80 hours PTO, 4 Floating Holidays and 8 Paid Holidays
• 401K Contribution Option with Match
• Full Range of Benefits available, including Medical, Vision, Dental, Disability, & Life Insurance

Physical Demands and Work Environment: While performing the duties of this job, employees are regularly required to sit for extended periods of time; occasionally stand or walk; talk or hear in person and by telephone; use hands repetitively to operate standard office equipment; and occasionally lift up to 20 pounds. Specific vision abilities required include close vision and the ability to view computer screens and printed materials.

You Should Know: Rainbow Companies ( is 100% employee-owned, and our employees are the core of our success. We are values-based, work collaboratively, and foster teamwork through communication and integrity. We are a multi-faceted company dedicated to serving clients around the world, transforming the way ecosystems are maintained. We lead with innovation and achieve predictable results through science-based practices, research, and training. At Rainbow, we celebrate our differences and are an Equal Opportunity Employer. We will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other protected status.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.