Marketing Manager

Job Description

Job Description

Marketing Manager- Americas

Location:

Atlanta, GA

Reporting to:

Global VP of Marketing with close alignment with SVP, Americas Business

About ORTEC

ORTEC is the world’s largest supplier of optimization software, advanced analytics and consulting services. For nearly 40 years, we have helped more than 1,200 leading companies optimize supply chains through fleet routing and dispatch, vehicle and pallet loading, workforce scheduling, delivery forecasting and network planning. We make our customers’ business more efficient, more predictable, and more effective by turning complex challenges into easy-to-use solutions.

ORTEC has been named a Top Workplace since 2020 by The Atlanta Journal-Constitution. This honor was achieved because we support our employees in finding their strengths and ultimately, we believe that our success is driven by you.

Our Team & Culture

ORTEC has approximately 1,000 employees worldwide and offices in 13 countries around the globe. Our main office in North America is located in Atlanta, GA. From our US office we support companies of all sizes (from Fortune 500 to smaller regional businesses) in various industries throughout the United States, Canada and Mexico. We also work with our international customers by regularly supporting our European offices.

Our employees are recognized as the driving force behind our success. They usually have a master’s or bachelor’s degree, a strongly developed talent for analytical thinking and a drive to identify and solve complex problems. ORTEC’s culture is open and informal, driven to promote collaboration and provide significant ownership and responsibility throughout your career.

We offer a pleasant and challenging work environment where employees are encouraged to take ownership of their personal development. We believe it is important for our employees to get the opportunity to bring out the best in themselves while maintaining a good work-life balance. Our growth and success can only be achieved through happy employees.

You will work from our Atlanta office with possible travel to customer sites.

About the position:

ORTEC is looking for an experienced Marketing Manager to lead regional marketing strategy, execution, and team management across the Americas. This role owns regional demand generation, pipeline growth, field marketing, events, communication and brand execution, while ensuring strong alignment with global product messaging and corporate marketing strategy. The role is highly execution‑oriented and revenue‑focused, working in close partnership with Sales, Regional Leadership, and Global Marketing teams.

Key Responsibilities:

Regional Marketing Strategy- Americas

• Define and execute the regional marketing strategy aligned to Americas business goals and global priorities.
• Build a strong regional narrative that resonates with local industries, customers, and partners.
• Translate global product marketing and brand strategy into regional plans and programs.

Demand Generation & Pipeline Ownership

• Own regional pipeline and demand generation targets and marketing ROI.
• Design and execute full‑funnel campaigns (awareness → pipeline → revenue).
• Partner closely with Sales and SDR teams to improve lead quality, conversion, and velocity.

Campaigns, Events & Field Marketing

• Lead integrated marketing programs across:
  • Digital and account‑based marketing
  • Webinars and thought leadership programs
  • Industry events, conferences, and field marketing
  • Partner and ecosystem campaigns
• Own regional event strategy with clear ROI and pipeline contribution.

Digital, AI & Modern Marketing Execution

• Drive regional digital marketing excellence across web, paid media, social, SEO, and marketing automation.
• Apply AI‑driven marketing tools and experimentation to optimize performance and scale impact.
• Use data and analytics to continuously improve results.

Communication, Media & Partner Ecosystem

• Lead regional communications, PR support, and media engagement in alignment with global guidelines.
• Develop and execute partner marketing initiatives with regional ecosystem partners.

Team Leadership & Collaboration

• Lead and develop the Americas marketing team, setting clear priorities and performance expectations.
• Work closely with Global Product Marketing, Corporate Marketing, Sales, and Customer teams.
• Provide regular reporting and insights and own up marketing ROI for the strategy and execution.

Experience & Qualifications:

• 10+ years of experience in B2B SaaS marketing roles with increasing responsibility.
• Prior experience in enterprise or complex solution environments is strongly preferred.
• Strong understanding of sales cycles and multi‑stakeholder buying processes.
• Proven experience leading regional, field, or multi‑market marketing teams.
• Strong track record in building demand generation programs tied to pipeline outcomes.
• Deep expertise in digital marketing, including web, paid media, content, and automation.
• Practical experience applying AI and modern tools to improve efficiency and performance.
• Strong analytical skills with comfort using data, dashboards, and forecasts.
• Experience working in global, matrixed organizations with shared accountability.
• Comfortable presenting strategy, results, and recommendations to senior leadership.

Success Measures:

• Consistent and measurable pipeline contribution generated by regional marketing efforts.
• Improvement in lead quality and conversion across the sales funnel.
• Clear influence of marketing programs on closed and forecasted revenue.
• High adoption of global messaging, positioning, and campaigns in the region.
• Effective regional execution that stays aligned with global marketing strategy.
• A motivated, high‑performing regional marketing team with clear ownership.
• Measurable ROI from campaigns, events, and field marketing investments.
• Increased brand visibility and presence in priority industries and accounts.
• Clear and regular reporting on marketing performance and impact.

Benefits and Perks:

Beyond a stellar work environment, friendly people and inspiring work, we have some great benefits and perks:

• Medical, dental and vision coverage for you and your family, along with other benefit plans
• 401(k) match
• 17 days Paid Time Off, 10 days of sick leave, 3.5 days of personal time, and 10 holidays plus 6 schedule half days
• Flexible work schedule
• Teambuilding events
• Volunteering Events
• Regular social events such as office lunches every month
• Free onsite fitness center
• Free fruits, snacks and beverages at the office
• Our current policy allows employees to work 50% in office and 50% remotely.

Growth opportunity

We offer a tailor-made growth path for the right candidates. Your development will be monitored and reviewed multiple times a year, so you can grow into a position that matches your ambition. Due to our current growth potential and impressive track record, there are many opportunities available.

Will YOU join our team?

ORTEC International USA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. No, sponsorship (e.g. H1B) is not available for this position.

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