Senior Content Product Owner

Senior Content Product Owner Join our incredible team at Royal Caribbean Group. We offer a competitive compensation and benefits package, excellent career development opportunities, and a unique chance to explore the world. We are the vacation‑industry leader with global brands—Royal Caribbean International, Celebrity Cruises, and Silversea Cruises—providing the most innovative fleet and private destinations. We are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. The role is based onsite in Miami. Position Summary The Sr. Content Product Owner is responsible for authoring and coordinating e‑commerce content for the seamless execution of all web strategies and product information on the web. This role serves as a liaison between digital sales/marketing strategies, stakeholder information, international partners, and Go‑to‑Market deployments, announcements, campaigns, email communications, and web content implementation for CruisingPower.com, Espresso, and the suite of tools and applications powered by the website. The Sr. Content Product Owner will become the expert in the current TeamSite legacy content management solution and the new Adobe AEM applications and all page templates to ensure the best user experience for each content type. As a cross‑functional partner for the Digital Team, the Sr. Content Product Owner ensures product information and messaging reflects the brands’ goals, accurate and clear product information, and a clean web user experience for trade partners and other website users. In conjunction with the Product Owners, the Sr. Content Product Owner will manage day‑to‑day authoring operations working with cross‑functional teams such as Sales Communications, Call Center, International Partners, Marketing and Creative Partner teams. The role will verify authoring accuracy, update errors, and oversee obstacles to find solutions. The Sr. Content Product Owner will also act as a right‑hand to the Product Owners, organizing and overseeing content requests from stakeholders, collaborating to fulfill content updates or add new pages to support digital strategies and Go‑to‑Market product launches. Essential Duties and Responsibilities Execute content development for new and existing products, applications, corporate initiatives, and marketing campaigns using Adobe Experience Manager (AEM) components and templates, including the creation of landing pages to support marketing communications across brands and markets. Deep understanding of content strategy (messaging, tone, structure, governance). Experience with accessibility (WCAG) and inclusive design. Use content publishing systems to create and modify content on the site. Execute content audit changes to ensure content is accurate and up to date. Understand the site’s structure and assets for each product and tool on the web. Collaborate with Product Owners, Launch and Marketing teams for all Go‑to‑Market deployments, communications, and campaigns to ensure channel plans are executed on schedule. Assist Web Product Owners in implementing Deployment Content across the web site and Espresso. Responsible for all content updates for North America and other international markets where applicable. Responsible for the set‑up, litmus testing and deployment of B2B email Go‑to‑Market campaigns using Acoustic, working with creative partners on design, development and delivery of email campaigns, including A/B testing, tracking, data, analytics and reporting. Ensure projects are launched on time and meet initial project requirements, keeping teams and management notified of progress and any potential deviations from project schedules. Understand and assist in managing online promotions, announcements, alerts, notifications, etc. on a recurrent schedule. Assist Product Owners in implementing new products and application updates across the web site, brands and markets. Arrange the review and final approval of content with Product Owners; document feedback and manage any updates. Collaborate with IT, Creative Partners (Verb and Big Day), UX and design teams to enhance and create new presentation for content and merchandising across the web site. Analyze and propose recommendations for future opportunities in content and design. Define and track content success metrics (engagement, conversion, task success). Use analytics tools (Google Analytics, Adobe Analytics, etc.). Partner with analytics to understand customers’ needs in all product and content initiatives. Leverage market and customer data to develop and adjust content themes/topics and execute a plan to develop the assets that support these themes/topics. Conduct A/B testing to develop content recommendations and insights for future product efforts. Translate business objectives into content strategy. Actively participate in cross‑functional teams to define and implement content strategies. Proven experience as a Sr. Product Owner in Agile/Scrum. Collaborate closely with designers, developers, content creators, and marketers. Understand content lifecycle management (create‑publish‑optimize‑retire). Qualifications, Knowledge and Skills Bachelor’s degree in marketing or business. 3‑4 years of professional experience managing content for digital campaigns, websites, landing pages, emails, mobile applications. 2+ years of experience working within a content management system. Detail‑oriented and able to execute at a tactical level. Manage multiple brands, work across markets and cross‑functional teams. Well‑versed in content marketing best practices and passionate about elevating the game. Strong interactive marketing experience and moderate technical background preferred. Highly organized self‑starter able to manage multiple concurrent work streams with minimal supervision. Web experience preferred. Flexibility to changing priorities and ability to work on multiple simultaneous projects. Experience working in a content management system. Knowledge of enterprise systems like Adobe Experience Manager, WordPress, OpenText, Sanity preferred. Understanding of content models, metadata, taxonomies and APIs. Comfortable working with engineering on content‑related technical tradeoffs. Awareness of performance, security, and scalability impacts on content. Experience with copy writing and image/asset editing and selection. Experience developing content strategy, vision, framework and executing roadmap. Ability to prioritize and manage multiple responsibilities successfully. Work in a complex, matrix environment where priorities change rapidly and deadlines exist. Proactive and resourceful thinker, proposing new ideas and thinking strategically. Knowledge of content governance models. Experience working with legal, regulatory, or compliance constraints. Understanding of content modeling, components, and templates. Familiarity with headless CMS concepts (API‑driven content). Basic understanding of web technologies (HTML, CSS, performance basics). Clear, concise, professional verbal and written communication skills. Collaborate on strategies and craft tactical solutions to achieve strategic goals. Creative ability, detail‑oriented, data‑driven, customer‑centric marketing professional skilled in content and audience engagement. Strong computer skills, including web applications, Adobe Photoshop or other Photo & Design software tools, MS Office, extensive knowledge of PowerPoint, Excel, and Word. We know there's a lot to consider. Our recruiters will be glad to provide guidance and answer any additional questions. Thank you for your interest in Royal Caribbean Group. We hope to see you onboard soon! Agency and Third‑Party Submissions: This is a direct search by the Company. Applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company’s property. It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. #J-18808-Ljbffr