Director Marketing Operations Campaign Management

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Director, Marketing Operations & Campaign Management

Paramount Direct-to-Consumer

Overview:

Are you an operational ninja, who can manage complex marketing campaigns and want to figure out how emerging technology fits into the picture?

We are looking for a seasoned campaign manager with an avid interest in leveraging operational knowledge to enable technology into every day Marketing workflows. Reporting to the Vice President, Marketing Operations, the Director will be in charge of supporting both of these key workstreams (martech enablement and campaign management).

Campaign Management Martech Enablement:

• The Director will lead AI and martech enablement initiatives in Data and Marketing. This includes developing and executing tailored training programs. The role also involves facilitating the AI request and vetting process. Additionally, the Director will support solution evaluations. They will be a critical resource for advising on MarTech efficiencies within the Campaign Management and larger Marketing Operations department. They will act as a point person for navigating AI related questions and be a trusted resource for identifying proper next steps. They will be in charge of helping synthesize project efforts and support reporting to leadership.

Campaign Management:

• The Director will manage multi-title marketing campaigns; setting the operational blueprint for the project and acting as the executional glue throughout each phase of the process. Campaign management support will include creating timelines and facilitating milestones. It will ensure stakeholder alignment. This role will also involve working with teams like Marketing Strategy, Media, Creative, Production, PR, Legal, and Partnerships. They are in charge of ensuring the campaign is executed to plan and being the go-to resource for the project.

Responsibilities:

• Facilitate functional application of enterprise tools within the Data & Marketing organization
• Develop and run org wide enablement programming, working to tailor demos to every day Marketing campaign workflows for maximum relevancy
• Track all tool and AI use case approval requests throughout their lifecycle, facilitating the Paramount Tech vetting process
• Collaborate with teams to identify use case opportunities to leverage technology and unlock efficiency within Marketing Ops, Campaign Management, and Production Operations
• Develop enablement roadmaps and project requirements, and manage bringing the project vision to life
• Support the technology assessment process, from stakeholders alignment on evaluation scope & criteria through to user training & testing
• Organize initiative reporting and executive readouts
• Remain educated on industry trends, best practices, and AI tool landscape
• Lead end-to-end project management for marketing campaigns, ensuring successful planning, execution, and delivery of projects.
• Drive cross-functional conversations, collaborating with key stakeholders to confirm plans and required assets for each campaign beat.
• Flag roadbocks and/or delays to team members and provide potential solutions.
• Ensure the completion and delivery of 360 marketing assets such as AV, OOH, digital display, custom digital takeovers, audio promos, etc.
• Establish core campaign communications such as setting up the project in our production/task management system, scheduling core meetings, and creating devoted Slack channels.
• Own the routing and vetting process with Legal, Standards & Practices, and Marketing Leadership.
• Manage and track the campaign budget.

Basic Qualifications:

• 10+ years of marketing project management or production experience
• Experience managing large scale 360 marketing campaigns
• Knowledge of the emerging AI landscape as it applies to Marketing & Creative production
• Knowledge of "everyday" AI productivity tools such as Microsoft Copilot, Google Gemini, ChatGPT, Claude, Zoom AI Companion
• Knowledge with A/V, OOH, and digital display specifications
• Knowledge of Asana, Airtable Google Drive, SAP, Slack, Microsoft Office 365
• Detail oriented, collaborative working style
• Proven organized forward-thinking individual able to juggle multiple tasks deftly
• Exemplary written and verbal communication and mediation skills
• Ability to assess and improve workflows and processes
• High-quality problem-solving and anticipation skills
• Ability to operate quickly and composedly within a large, matrixed organization
• Remains cool in a high-pressure, dynamic environment, while setting and maintaining key priorities
• A positive, can-do attitude

Additional Qualifications:

• Experience in entertainment or media

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $124,000.00 - 186,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

What We Offer:

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount:

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io. Only messages left for this purpose will be returned.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City